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Google might have close to a million servers. Yahoo has something like 13,000 staff. We have servers and fewer than 100 staff worldwide.

Wikipedia is the #5 site on the web and serves million different people every month – with billions of page views. Commerce is fine. Advertising is not evil. But it doesn't belong here. Not in Wikipedia.

Wikipedia is something special. It is like a library or a public park. It is like a temple for the mind. It is a place we can all go to think, to learn, to share our knowledge with others. When I founded Wikipedia, I could have made it into a for-profit company with advertising banners, but I decided to do something different. We’ve worked hard over the years to keep it lean and tight. We fulfil our mission, and leave waste to others.

If everyone reading this could give just £10, we would only have to fundraise for one day a year. But not everyone can or will donate. And that's fine. Each year just enough people decide to give.

This year, please consider making a donation of £10, £20, £50 or whatever you can afford, to protect and sustain Wikipedia.

Thanks,

Jimmy Wales Wikipedia Founder

P.S. Our fundraising target for today in the UK is to raise £10,000. Can you help us get there?