Policy:Trademark policy: Difference between revisions

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m Philippe (WMF) moved page Trademark policy (Revised 2014) to Trademark policy
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The [[:wmf:Wikimedia official marks|Wikimedia marks]] represent free educational content developed through an open and collaborative process.
The [[:wmf:Wikimedia official marks|Wikimedia marks]] represent free educational content developed through an open and collaborative process.
{{mll|page=Trademark_policy_(Revised_2014)-FAQ|anchor=FAQ-tmprotection|text=Trademark protection}} reinforces the connection between the Wikimedia marks and the projects they represent. The protection serves to ensure that the marks are only used for activities that promote our [[:wmf:Mission statement|mission]].
{{mll|page=Trademark_policy-FAQ|anchor=FAQ-tmprotection|text=Trademark protection}} reinforces the connection between the Wikimedia marks and the projects they represent. The protection serves to ensure that the marks are only used for activities that promote our [[:wmf:Mission statement|mission]].


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Our mission of sharing knowledge relies on and encourages free speech. To make it really easy to share knowledge, this trademark policy embraces {{mll|page=Trademark_policy_(Revised_2014)-purpose|anchor=why-use-purpose|text=all free-speech protections built into trademark law}} to the broadest extent possible. The trademark policy also seeks to minimize the hurdles of trademark licensing. We are particularly liberal in approving uses by the Wikimedia community that are closely aligned with our mission.
Our mission of sharing knowledge relies on and encourages free speech. To make it really easy to share knowledge, this trademark policy embraces {{mll|page=Trademark_policy-purpose|anchor=why-use-purpose|text=all free-speech protections built into trademark law}} to the broadest extent possible. The trademark policy also seeks to minimize the hurdles of trademark licensing. We are particularly liberal in approving uses by the Wikimedia community that are closely aligned with our mission.


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To further make it easier for community members to use the marks, this policy introduces some creative trademark solutions. It allows community members to use the Wikimedia marks without a trademark license for Wikimedia community-focused events and outreach work. The policy further introduces a "{{mll|page=Trademark_policy_(Revised_2014)|anchor=QuickLicense|text=Quick License}}" for other common uses that community members can quickly fill out and email to us. It's really [[wikt:wikiwiki|wikiwiki]]!
To further make it easier for community members to use the marks, this policy introduces some creative trademark solutions. It allows community members to use the Wikimedia marks without a trademark license for Wikimedia community-focused events and outreach work. The policy further introduces a "{{mll|page=Trademark_policy|anchor=QuickLicense|text=Quick License}}" for other common uses that community members can quickly fill out and email to us. It's really [[wikt:wikiwiki|wikiwiki]]!


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{{mll|page=Trademark_policy_(Revised_2014)-purpose|anchor=trademark-purpose|text=Read more about the purpose of our trademark policy here.}} '''
{{mll|page=Trademark_policy-purpose|anchor=trademark-purpose|text=Read more about the purpose of our trademark policy here.}} '''


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{{Trademark/Section/Start}}
{{Trademark/Section/Start}}
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This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including {{mll|page=Trademark_policy_(Revised_2014)-FAQ|anchor=FAQ-nonstylizedwordmark|text=non-stylized wordmarks}} and the {{mll|page=Trademark_policy_(Revised_2014)-FAQ|anchor=FAQ-tradedress|text=trade dress}} of each Wikimedia site. See also a [[:foundation:Wikimedia official marks|non-exhaustive list of our trademarks]]. In this policy, we refer to them as the "Wikimedia marks" or just "marks."
This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including {{mll|page=Trademark_policy-FAQ|anchor=FAQ-nonstylizedwordmark|text=non-stylized wordmarks}} and the {{mll|page=Trademark_policy-FAQ|anchor=FAQ-tradedress|text=trade dress}} of each Wikimedia site. See also a [[:foundation:Wikimedia official marks|non-exhaustive list of our trademarks]]. In this policy, we refer to them as the "Wikimedia marks" or just "marks."
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{{Trademark/Section/Start}}
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This Policy applies whenever you want to use the Wikimedia marks. {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-howtouse|text=Section 2}} of this policy applies to all uses of the marks. Other sections apply only to uses that {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-whenuseinstantly|text=do not require separate permission}}, uses that {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-specialpermission|text=require a trademark license}}, or uses {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-wmorgs|text=under agreements}} held by chapters, thematic organizations, and user groups that are recognized by the Wikimedia Foundation. If some term in your trademark license is inconsistent with this policy, you should follow the license terms.
This Policy applies whenever you want to use the Wikimedia marks. {{mll|page=Trademark_policy|anchor=policy-howtouse|text=Section 2}} of this policy applies to all uses of the marks. Other sections apply only to uses that {{mll|page=Trademark_policy|anchor=policy-whenuseinstantly|text=do not require separate permission}}, uses that {{mll|page=Trademark_policy|anchor=policy-specialpermission|text=require a trademark license}}, or uses {{mll|page=Trademark_policy|anchor=policy-wmorgs|text=under agreements}} held by chapters, thematic organizations, and user groups that are recognized by the Wikimedia Foundation. If some term in your trademark license is inconsistent with this policy, you should follow the license terms.


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The members of the Wikimedia community share a common [[:wmf:Mission statement|mission]] of creating and distributing free educational content. They are the core of the [[:m:Wikimedia movement|Wikimedia movement]]. Accordingly, community members may freely use the [[:commons:File:Wikimedia Community Logo.svg|Wikimedia Community logo]]. They are also {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-onwmsites|text=free to use all Wikimedia marks on the Wikimedia sites}} and for {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-communityfocused|text=Wikimedia community-focused events}}, as well as {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-outreach|text=outreach work}} without obtaining a trademark license. Community members can also easily fill out a {{mll|page=Trademark_policy_(Revised_2014)|anchor=QuickLicense|text=Quick License}} for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-domains|text=require an ordinary trademark license}}.
The members of the Wikimedia community share a common [[:wmf:Mission statement|mission]] of creating and distributing free educational content. They are the core of the [[:m:Wikimedia movement|Wikimedia movement]]. Accordingly, community members may freely use the [[:commons:File:Wikimedia Community Logo.svg|Wikimedia Community logo]]. They are also {{mll|page=Trademark_policy|anchor=policy-onwmsites|text=free to use all Wikimedia marks on the Wikimedia sites}} and for {{mll|page=Trademark_policy|anchor=policy-communityfocused|text=Wikimedia community-focused events}}, as well as {{mll|page=Trademark_policy|anchor=policy-outreach|text=outreach work}} without obtaining a trademark license. Community members can also easily fill out a {{mll|page=Trademark_policy|anchor=QuickLicense|text=Quick License}} for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that {{mll|page=Trademark_policy|anchor=policy-domains|text=require an ordinary trademark license}}.
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{{Trademark/Section/Start}}
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Please follow the [[:foundation:Visual identity guidelines|Visual Identity Guidelines]] whenever you use the marks whether {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-specialpermission|text=with}} or {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-whenuseinstantly|text=without}} a trademark license. Whenever you use the Wikimedia marks, please note the following:
Please follow the [[:foundation:Visual identity guidelines|Visual Identity Guidelines]] whenever you use the marks whether {{mll|page=Trademark_policy|anchor=policy-specialpermission|text=with}} or {{mll|page=Trademark_policy|anchor=policy-whenuseinstantly|text=without}} a trademark license. Whenever you use the Wikimedia marks, please note the following:
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The notice should appear near the first use of a Wikimedia mark. One notice is enough if you display multiple marks, provided the notice refers to all of them. You do not need to display this notice if you are using the Community logo under {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-communitylogo|text=Section 3.4}}.
The notice should appear near the first use of a Wikimedia mark. One notice is enough if you display multiple marks, provided the notice refers to all of them. You do not need to display this notice if you are using the Community logo under {{mll|page=Trademark_policy|anchor=policy-communitylogo|text=Section 3.4}}.


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You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-communitylogo|text=Section 3.4}}.
You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under {{mll|page=Trademark_policy|anchor=policy-communitylogo|text=Section 3.4}}.
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But please send us a request if you want to place a Wikimedia mark on the cover of your book, display a Wikimedia mark in a movie, or organize an event or presentation that could be interpreted to be endorsed by the Wikimedia Foundation. For more information, please see {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-specialpermission|text=Section 4}}.
But please send us a request if you want to place a Wikimedia mark on the cover of your book, display a Wikimedia mark in a movie, or organize an event or presentation that could be interpreted to be endorsed by the Wikimedia Foundation. For more information, please see {{mll|page=Trademark_policy|anchor=policy-specialpermission|text=Section 4}}.


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{{Trademark/Section/Start}}
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You may create things with the marks for your own use. These can be [[:commons:Category:Wikipedia T-shirts|t-shirts]], caps, desktop wallpapers, lanyards and even [[:commons:Category:Wikipedia cakes|cakes]]! But please do not sell them, and make sure that your design follows the [[:foundation:Visual identity guidelines|Visual Identity Guidelines]]. If you want to sell your branded stuff, you may request a license under {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-commercialmerch|text=Section 4.6}}.
You may create things with the marks for your own use. These can be [[:commons:Category:Wikipedia T-shirts|t-shirts]], caps, desktop wallpapers, lanyards and even [[:commons:Category:Wikipedia cakes|cakes]]! But please do not sell them, and make sure that your design follows the [[:foundation:Visual identity guidelines|Visual Identity Guidelines]]. If you want to sell your branded stuff, you may request a license under {{mll|page=Trademark_policy|anchor=policy-commercialmerch|text=Section 4.6}}.
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All uses that are not allowed under {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-whenuseinstantly|text=Section 3}} or prohibited by {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-mirrors|text=Section 5}} of this policy require a trademark license. This section discusses only the most common uses that require a license.
All uses that are not allowed under {{mll|page=Trademark_policy|anchor=policy-whenuseinstantly|text=Section 3}} or prohibited by {{mll|page=Trademark_policy|anchor=policy-mirrors|text=Section 5}} of this policy require a trademark license. This section discusses only the most common uses that require a license.


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==== <!--T:100-->4.1.1 Photo contests ====
==== <!--T:100-->4.1.1 Photo contests ====
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Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a [[:m:Trademark policy/Quick License|Quick License]] for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-wmorgs|text=movement organization}}, you may already have an agreement that covers photo contests.
Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a [[:m:Trademark policy/Quick License|Quick License]] for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a {{mll|page=Trademark_policy|anchor=policy-wmorgs|text=movement organization}}, you may already have an agreement that covers photo contests.
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You may use the marks in a collaboration with someone outside of the Wikimedia movement with a [[:m:Trademark/License/GLAM|Quick License]]. This license applies to [[:outreach:GLAM|collaborations with parks, museums, libraries, and other cultural institutions]] to share their information with the world through the Wikimedia sites. If you are a {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-wmorgs|text=movement organization}}, you may already have an agreement that covers photo contests.
You may use the marks in a collaboration with someone outside of the Wikimedia movement with a [[:m:Trademark/License/GLAM|Quick License]]. This license applies to [[:outreach:GLAM|collaborations with parks, museums, libraries, and other cultural institutions]] to share their information with the world through the Wikimedia sites. If you are a {{mll|page=Trademark_policy|anchor=policy-wmorgs|text=movement organization}}, you may already have an agreement that covers photo contests.


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You need a trademark license if you want to use a Wikimedia mark in a publication, unless your use qualifies as {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-fairuse|text=fair}} or {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-nominativeuse|text=nominative use}} under U.S. trademark law or other applicable foreign laws.
You need a trademark license if you want to use a Wikimedia mark in a publication, unless your use qualifies as {{mll|page=Trademark_policy|anchor=policy-fairuse|text=fair}} or {{mll|page=Trademark_policy|anchor=policy-nominativeuse|text=nominative use}} under U.S. trademark law or other applicable foreign laws.
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You do not need to contact us if you just want to use the [[:mw:MediaWiki|MediaWiki software]] to create a wiki or if your mimicking site is clearly a {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-noncommercial|text=parody}}.
You do not need to contact us if you just want to use the [[:mw:MediaWiki|MediaWiki software]] to create a wiki or if your mimicking site is clearly a {{mll|page=Trademark_policy|anchor=policy-noncommercial|text=parody}}.


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You may use Wikimedia marks to link to Wikimedia sites only. Please refer to {{mll|page=Trademark_policy_(Revised_2014)|anchor=policy-linkstous|text=Links to Wikimedia sites}} if you want to link to a Wikimedia site from your website.
You may use Wikimedia marks to link to Wikimedia sites only. Please refer to {{mll|page=Trademark_policy|anchor=policy-linkstous|text=Links to Wikimedia sites}} if you want to link to a Wikimedia site from your website.
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Fighting trademark misuse is very important. We put a {{mll|page=Trademark_policy_(Revised_2014)-FAQ|anchor=FAQ-reportingabuse|text=lot of effort}} into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to [mailto:legal-tm-vio@wikimedia.org legal-tm-vio@wikimedia.org] or report it [[:m:Trademark/Report abuse|here]]. We really appreciate your help!
Fighting trademark misuse is very important. We put a {{mll|page=Trademark_policy-FAQ|anchor=FAQ-reportingabuse|text=lot of effort}} into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to [mailto:legal-tm-vio@wikimedia.org legal-tm-vio@wikimedia.org] or report it [[:m:Trademark/Report abuse|here]]. We really appreciate your help!
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Revision as of 19:14, 11 February 2014

This page is a draft.

Page content may be incorrect or meaningless and has not been reviewed or approved by the Wikimedia Foundation.