Policy:Trademark policy: Difference between revisions

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This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including {{mll|page=Trademark_policy-FAQ|anchor=FAQ-nonstylizedwordmark|text=non-stylized wordmarks}} and the {{mll|page=Trademark_policy-FAQ|anchor=FAQ-tradedress|text=trade dress}} of each Wikimedia site. See also a [[:foundation:Wikimedia official marks|non-exhaustive list of our trademarks]]. In this policy, we refer to them as the "Wikimedia marks" or just "marks."
This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including {{mll|page=Trademark_policy-FAQ|anchor=FAQ-nonstylizedwordmark|text=non-stylized wordmarks}} and the {{mll|page=Trademark_policy-FAQ|anchor=FAQ-tradedress|text=trade dress}} of each Wikimedia site. See also a [[:foundation:Wikimedia official marks|non-exhaustive list of our trademarks]]. In this policy, we refer to them as the "Wikimedia marks" or just "marks."
{{Trademark/FAQ/Button
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The members of the Wikimedia community share a common [[:wmf:Mission statement|mission]] of creating and distributing free educational content. They are the core of the [[:m:Wikimedia movement|Wikimedia movement]]. Accordingly, community members may freely use the [[:commons:File:Wikimedia Community Logo.svg|Wikimedia Community logo]]. They are also {{mll|page=Trademark_policy|anchor=policy-onwmsites|text=free to use all Wikimedia marks on the Wikimedia sites}} and for {{mll|page=Trademark_policy|anchor=policy-communityfocused|text=Wikimedia community-focused events}}, as well as {{mll|page=Trademark_policy|anchor=policy-outreach|text=outreach work}} without obtaining a trademark license. Community members can also easily fill out a {{mll|page=Trademark_policy|anchor=QuickLicense|text=Quick License}} for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that {{mll|page=Trademark_policy|anchor=policy-domains|text=require an ordinary trademark license}}.
The members of the Wikimedia community share a common [[:wmf:Mission statement|mission]] of creating and distributing free educational content. They are the core of the [[:m:Wikimedia movement|Wikimedia movement]]. Accordingly, community members may freely use the [[:commons:File:Wikimedia Community Logo.svg|Wikimedia Community logo]]. They are also {{mll|page=Trademark_policy|anchor=policy-onwmsites|text=free to use all Wikimedia marks on the Wikimedia sites}} and for {{mll|page=Trademark_policy|anchor=policy-communityfocused|text=Wikimedia community-focused events}}, as well as {{mll|page=Trademark_policy|anchor=policy-outreach|text=outreach work}} without obtaining a trademark license. Community members can also easily fill out a {{mll|page=Trademark_policy|anchor=QuickLicense|text=Quick License}} for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that {{mll|page=Trademark_policy|anchor=policy-domains|text=require an ordinary trademark license}}.
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Chapters, user groups, and thematic organizations recognized by Wikimedia Foundation are called "movement organizations". They are independent from the Wikimedia Foundation and support and promote the Wikimedia sites. These groups enter into agreements with the Wikimedia Foundation, which allow them to use certain Wikimedia marks. Any use should primarily further Wikimedia's [[:foundation:Mission statement|mission]]. To use the marks beyond the specified scope of its agreement, an organization can ask for a separate trademark license or simply comply with this policy when the use does not require a license. An organization can, of course, always select its own names, logos, and domain names. It does not have to use our marks.
Chapters, user groups, and thematic organizations recognized by Wikimedia Foundation are called "movement organizations". They are independent from the Wikimedia Foundation and support and promote the Wikimedia sites. These groups enter into agreements with the Wikimedia Foundation, which allow them to use certain Wikimedia marks. Any use should primarily further Wikimedia's [[:foundation:Mission statement|mission]]. To use the marks beyond the specified scope of its agreement, an organization can ask for a separate trademark license or simply comply with this policy when the use does not require a license. An organization can, of course, always select its own names, logos, and domain names. It does not have to use our marks.
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Outside the Wikimedia sites, you may only use Wikimedia wordmarks in their full form and properly capitalized (e.g., "Wikibooks"). The logos should not be modified without separate permission from the Wikimedia Foundation. We need to make sure that the logos remain distinctive from other marks.
Outside the Wikimedia sites, you may only use Wikimedia wordmarks in their full form and properly capitalized (e.g., "Wikibooks"). The logos should not be modified without separate permission from the Wikimedia Foundation. We need to make sure that the logos remain distinctive from other marks.
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Regardless of whether you use a notice or a trademark symbol to identify your use of Wikimedia marks, please make sure that your use does not suggest endorsement by or affiliation with the Wikimedia Foundation.
Regardless of whether you use a notice or a trademark symbol to identify your use of Wikimedia marks, please make sure that your use does not suggest endorsement by or affiliation with the Wikimedia Foundation.
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You may use and [[:commons:Category:SVG MediaWiki logos|remix]] the Wikimedia marks on the Wikimedia sites as you please.
You may use and [[:commons:Category:SVG MediaWiki logos|remix]] the Wikimedia marks on the Wikimedia sites as you please.
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This provision does not allow you to use the marks for fundraising.
This provision does not allow you to use the marks for fundraising.
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This provision does not allow you to use the marks for fundraising.
This provision does not allow you to use the marks for fundraising.
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Wordmarks can sometimes have a primary meaning, in addition to representing a brand (like the words "[[:wikt:apple|apple]]" or "[[:wikt:facebook|facebook]]"). Our wordmarks were not real words before our projects were created. But we will interpret fair use broadly to include the use of our wordmarks when you clearly mean to talk about something other than the Wikimedia sites.
Wordmarks can sometimes have a primary meaning, in addition to representing a brand (like the words "[[:wikt:apple|apple]]" or "[[:wikt:facebook|facebook]]"). Our wordmarks were not real words before our projects were created. But we will interpret fair use broadly to include the use of our wordmarks when you clearly mean to talk about something other than the Wikimedia sites.
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You may use the Wikimedia marks to make truthful statements about the Wikimedia sites in news reports and commentary.
You may use the Wikimedia marks to make truthful statements about the Wikimedia sites in news reports and commentary.
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You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under {{mll|page=Trademark_policy|anchor=policy-communitylogo|text=Section 3.4}}.
You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under {{mll|page=Trademark_policy|anchor=policy-communitylogo|text=Section 3.4}}.
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You may use the marks in satire or jokes. To avoid confusing users that your work is affiliated with the Wikimedia sites, it may be helpful to mark your work as "satire" or "parody."
You may use the marks in satire or jokes. To avoid confusing users that your work is affiliated with the Wikimedia sites, it may be helpful to mark your work as "satire" or "parody."
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You may create things with the marks for your own use. These can be [[:commons:Category:Wikipedia T-shirts|t-shirts]], caps, desktop wallpapers, lanyards and even [[:commons:Category:Wikipedia cakes|cakes]]! But please do not sell them, and make sure that your design follows the [[:foundation:Visual identity guidelines|Visual Identity Guidelines]]. If you want to sell your branded stuff, you may request a license under {{mll|page=Trademark_policy|anchor=policy-commercialmerch|text=Section 4.6}}.
You may create things with the marks for your own use. These can be [[:commons:Category:Wikipedia T-shirts|t-shirts]], caps, desktop wallpapers, lanyards and even [[:commons:Category:Wikipedia cakes|cakes]]! But please do not sell them, and make sure that your design follows the [[:foundation:Visual identity guidelines|Visual Identity Guidelines]]. If you want to sell your branded stuff, you may request a license under {{mll|page=Trademark_policy|anchor=policy-commercialmerch|text=Section 4.6}}.
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When you use our marks under a trademark license, you need to comply with its terms as well as with this trademark policy. If some term in your license is inconsistent with this policy, you should follow that license term. Movement organizations will only need a separate license when the use is not already authorized by their organizational agreements with the Wikimedia Foundation or this policy.
When you use our marks under a trademark license, you need to comply with its terms as well as with this trademark policy. If some term in your license is inconsistent with this policy, you should follow that license term. Movement organizations will only need a separate license when the use is not already authorized by their organizational agreements with the Wikimedia Foundation or this policy.
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A Quick License is a simple trademark license for common community uses, like Wiki Loves Monuments and GLAM-Wiki initiatives. It is [[:m:Trademark_policy/Quick_License|available on Meta-Wiki]]. You can start using the marks as stated in the Quick License as soon as you email a filled-in Quick License to [mailto:trademarks@wikimedia.org trademarks@wikimedia.org]. There is no need to wait for approval.
A Quick License is a simple trademark license for common community uses, like Wiki Loves Monuments and GLAM-Wiki initiatives. It is [[:m:Trademark_policy/Quick_License|available on Meta-Wiki]]. You can start using the marks as stated in the Quick License as soon as you email a filled-in Quick License to [mailto:trademarks@wikimedia.org trademarks@wikimedia.org]. There is no need to wait for approval.
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Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a [[:m:Trademark policy/Quick License|Quick License]] for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a {{mll|page=Trademark_policy|anchor=policy-wmorgs|text=movement organization}}, you may already have an agreement that covers photo contests.
Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a [[:m:Trademark policy/Quick License|Quick License]] for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a {{mll|page=Trademark_policy|anchor=policy-wmorgs|text=movement organization}}, you may already have an agreement that covers photo contests.
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Some GLAM initiatives include [[:w:en:Wikipedia:GLAM/BM/Wikipedian in Residence|Wikipedians in residence]] – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a [[:m:Trademark policy/Quick License|Quick License]] to represent yourself as a Wikipedian in residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.
Some GLAM initiatives include [[:w:en:Wikipedia:GLAM/BM/Wikipedian in Residence|Wikipedians in residence]] – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a [[:m:Trademark policy/Quick License|Quick License]] to represent yourself as a Wikipedian in residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.
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You need permission to register or use a domain name that contains a Wikimedia mark in it. Do not register a domain that looks or sounds similar to a Wikimedia mark or includes a misspelled Wikimedia mark, because that can confuse Wikimedia users.
You need permission to register or use a domain name that contains a Wikimedia mark in it. Do not register a domain that looks or sounds similar to a Wikimedia mark or includes a misspelled Wikimedia mark, because that can confuse Wikimedia users.
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When you obtain a trademark license, it will apply only to the specific event in your request. You will need to apply for a new license if you want to host another event.
When you obtain a trademark license, it will apply only to the specific event in your request. You will need to apply for a new license if you want to host another event.
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When you obtain a trademark license, it will only apply to the specific publication in your request. You will need to apply for a new license if you want to make another publication.
When you obtain a trademark license, it will only apply to the specific publication in your request. You will need to apply for a new license if you want to make another publication.
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When you obtain a trademark license, it will only apply to the specific film, TV show episode, or online production in your request. You will need to apply for a new license if you want to shoot another film or TV show episode.
When you obtain a trademark license, it will only apply to the specific film, TV show episode, or online production in your request. You will need to apply for a new license if you want to shoot another film or TV show episode.
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::* <!--T:145-->You truthfully advertise to customers how much of the selling price, if any, will be donated to Wikimedia sites.
::* <!--T:145-->You truthfully advertise to customers how much of the selling price, if any, will be donated to Wikimedia sites.
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If you create a mirror, make sure to comply with the relevant licenses for the content. Avoid copying links to Wikimedia policies and contact details. Please do not use the Wikimedia marks in a mirror of a Wikimedia site.
If you create a mirror, make sure to comply with the relevant licenses for the content. Avoid copying links to Wikimedia policies and contact details. Please do not use the Wikimedia marks in a mirror of a Wikimedia site.
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You may use Wikimedia marks to link to Wikimedia sites only. Please refer to {{mll|page=Trademark_policy|anchor=policy-linkstous|text=Links to Wikimedia sites}} if you want to link to a Wikimedia site from your website.
You may use Wikimedia marks to link to Wikimedia sites only. Please refer to {{mll|page=Trademark_policy|anchor=policy-linkstous|text=Links to Wikimedia sites}} if you want to link to a Wikimedia site from your website.
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When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that doesn't permit you to suggest such an endorsement.
When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that doesn't permit you to suggest such an endorsement.
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Fighting trademark misuse is very important. We put a {{mll|page=Trademark_policy-FAQ|anchor=FAQ-reportingabuse|text=lot of effort}} into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to [mailto:legal-tm-vio@wikimedia.org legal-tm-vio@wikimedia.org] or report it [[:m:Trademark/Report abuse|here]]. We really appreciate your help!
Fighting trademark misuse is very important. We put a {{mll|page=Trademark_policy-FAQ|anchor=FAQ-reportingabuse|text=lot of effort}} into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to [mailto:legal-tm-vio@wikimedia.org legal-tm-vio@wikimedia.org] or report it [[:m:Trademark/Report abuse|here]]. We really appreciate your help!
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* <!--T:164-->This section does not apply to the user-friendly summary, the FAQs, the purpose statement for the trademark policy, the trademark request form, and the violation reporting form. They are not part of this trademark policy and can always be revised without notice.
* <!--T:164-->This section does not apply to the user-friendly summary, the FAQs, the purpose statement for the trademark policy, the trademark request form, and the violation reporting form. They are not part of this trademark policy and can always be revised without notice.
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Revision as of 20:29, 11 February 2014

May I use the Wikimedia marks?

This summary is not a legal document.

YES, please!

You have the right to use marks to:

This policy also allows you to use marks:

1. On the Wikimedia sites.

2. Outside the Wikimedia sites when you:

· Organize a Wikimedia community-focused event;
· Do outreach and recruit new editors; or
· Place marks on t-shirts, cakes, and other things without selling them.

Please always comply with the Visual Identity Guidelines.

YES, but first...

please sign a Quick License

for Wikimedia photo contests, and GLAM.

Sorry, NO.

Not for linking to non-Wikimedia sites, or

creating mimicking websites, or

otherwise misleading others.