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== Enlisting partnerships == |
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The [[Staff and contractors|mobile partnerships team]] within the Grantmaking & Programs group at WMF works with mobile carriers to sign up for the program, which includes a process of legal, technical, and marketing work. A current list of partners who have launched the program is available [[Mobile partnerships#Where is Wikipedia free to access?|here]]. |
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'''[mailto:wikipediazero@wikimedia.org?subject=Engagement Email us]''' to start the process of enrolling as a partner. |
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== Zero-rating traffic == |
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The zero-rating of traffic does not require much technical work on behalf of the operator or Wikimedia. In most cases, the operator can zero-rate traffic based on URL. |
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Depending on the method of partnership, we provide the partner with a set of URLs that need to be zero-rated. Some partner billing systems restrict the possibility of zero-rating all Wikipedia languages; in these cases, we require that a minimum of the top five most common languages used in the country be zero-rated. |
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As a matter of practice, the partner runs scenario tests pre-launch to ensure that the zero-rating works and that customers will not be charged for accessing Wikipedia. |
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== Banner messages == |
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=== Free access banner === |
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[[File:Wikipedia Zero - Free Access Banner.jpg|thumb|right|Free Access Banner]] |
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[[File:Wikipedia Zero - Warning message.jpg|thumb|right|Warning Message]] |
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It is important to communicate to users when a page is free in order to: |
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* assure the user that no data charges are being incurred; |
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* encourage the user to browse further without fear; and |
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* provide a marketing benefit of the "freeness" to the operator. |
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For those reasons, there will be a small "free access" banner across the top of each zero-rated Wikipedia page. The banner color is customizable and the exact text (example: Free Wikipedia Access from Partner) will be decided with the partner. The text will appear in whichever language Wikipedia the user is on, with translations given by both the partner and community via Translate Wiki. The banner may also have a hyperlink to the operator partner's home portal page. |
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This banner is only shown to users who come from an IP address of the operator partner (the partner provides these addresses to WMF). The banner will not scroll with the page, and is also collapsible. If it is collapsed, it will not reappear for 24 hours. |
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=== Warning message === |
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Since many users will be using Wikipedia ''because'' it is free, it is also important to let these users know when they are leaving the free environment (i.e. going to a non zero-rated page). For example, when someone clicks on an external link (either sources or "see also") at the bottom of Wikipedia articles, they are leaving the free environment. With legacy partners using the text-only version, users are also leaving the free environment if they select to view an image. |
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For users from a partner IP address, we will serve a "warning message" whenever they leave the free environment. This message appears in a red banner along the top (replacing the Free Access banner) and reads "Standard data charges may apply if you continue: Yes or No" (also translated like the free access banner). If the user selects "Yes", they continue on to the linked page and must back-browse to go back to the zero-rated Wikipedia page. If they select "No", they will return to the page they were on previously. |
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=== Translations === |
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The Free Access banner and warning message should appear in whatever language Wikipedia the user is currently reading. The partner will provide translations of the free access banner in certain local languages. For other language translations, and for all translations of the warning message, we could use community help on [[translatewiki:|Translate Wiki]]. |
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== Country-specific landing page == |
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[[File:Wikipedia Zero Landing Page Example.jpg|thumb|Free Access banner and country-specific landing page]] |
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In order for Wikipedia Zero to be effective in expanding reach, it needs to drive awareness of local language Wikipedias. Currently, however, there is no Wikipedia "portal" page for each country which can serve as a platform for promoting the existence of local language Wikis. Creation of country-specific portal pages may be on the eventual product roadmap, so the Wikipedia Zero initiative provides a good ground for testing that concept. |
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The landing page for Wikipedia Zero will present partner's customers with a menu of commonly used languages for the region. It has the following components: |
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* search bar, using the primary language of the country by default |
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* links to the home page of up to 7 "secondary" languages |
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* a selection drop-down for all languages in the usual "alphabetical" order |
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Wikimedia selects the primary (default) language based on the language most frequently used by Wikipedia users in the country. (See [http://stats.wikimedia.org/wikimedia/squids/SquidReportPageViewsPerCountryBreakdown.htm usage statistics by country]). The secondary languages are decided jointly with Wikimedia and the partner, based on country demographics. |
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The landing page will be served to all users within the IP range of a partner operator. Users will be redirected to the landing page when navigating to m.wikipedia.org (or zero.wikipedia.org in the case of certain legacy partners). |
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== Proposed features == |
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As we get further into Wikipedia Zero, we have [[/Proposed features|come up with some ideas]] to improve the functionality and efficiency of the project. |
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Additionally, to better the Wikipedia Zero experience for feature phone (lower-end phones that are internet capable), a new WAP view is an [[bugzilla:31714|open enhancement request]]. |
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