This page is a work in progress and may be updated to reflect changes to the guidelines. Last updated April 2, 2013., also see
Identity guidelines for Wikimedia
Why is it important to have guidelines?
Wikipedia is a precious, shared resource, used
around the world by millions of people every day.
We created these guidelines to help authorized
re-users of the Wikimedia Foundation’s official
marks, including Wikipedia, represent our identity
in a way that is consistent with the quality, impact,
and importance of our projects.
The Wikimedia Foundation marks represent much
of what our projects and our movement stands for:
bold ideas, global collaboration, typography and
text, integrity and quality. We ask that everyone
who has permission to use these marks keep those
values in mind. Using these marks well is a serious
The identity and its elements
About the Wikipedia identity ^
The distinctive Wikipedia identity has evolved over
the years since it was introduced in 2003 following
a volunteer competition to find a distinctive mark to
represent Wikipedia. User Paul Stansifer proposed
the original design of the globe in 2003, and shortly
afterwards fellow Wikipedian David Friedland made
considerable improvements to its styling and puzzle
Since it was originally introduced, the puzzle globe
has undergone a series of small changes — mostly
adjustments to correct the choice of other characters
representing the first character of the word ‘Wikipedia’
in various languages. At one point the puzzle globe
included a Klingon alphabet character. In May 2010, the
Wikimedia Foundation introduced a revised version of the
Wikipedia puzzle globe that included corrected characters
and a mapping of characters on the reverse of the puzzle
globe, all based on a full 3D rendering of the puzzle globe
The puzzle globe typically accompanies the Wikipedia
wordmark, originally set in Hoefler, but recently updated
to Linux Libertine, an opensource typeface, to facilitate
easier localization of the wordmark in new language
editions of the project. Together, we refer to this as the
Online, at wikipedia.org, the wordmark always includes
a descriptor ‘The Free Encyclopedia,’ which is translated
into the language of each project.
You can read more about the history of the marks here,
Wikimedia official marks/About the official Marks
and at Wikipedia:Wikipedia logos
The elements of our identity ^
Over time, we’ve expanded the elements that make up
our visual identity.
We began with two simple elements, the puzzle globe
and the wordmark, which together constitute the unified
mark. Two additional elements, the puzzle icon and the
W icon, have been proposed to serve specific situations
— including digital implementations and design situations
with space constraints.
Each element of the Wikipedia identity has been carefully
designed to function both independently and when
united, collectively echoing the core identity of Wikipedia.
The unified mark ^
Traditionally the unified mark is used to identify Wikipedia
in situations where the puzzle globe alone may not be
sufficient to represent the project.
The wordmark is the most desirable variant of the
official marks for clearly communicating the presence of
Wikipedia, whether through the indication of Wikipedia’s
actual content, the presence of Wikipedia volunteers and
supporters, or to indicate the participation or partnership
of Wikipedia with an institution or project.
In situations where the classic top and bottom
configuration of the unified mark are not conventional, the
horizontal version can be used.
construction of vertical version
construction of horizontal version
The puzzle globe ^
The puzzle globe is a fully 3D object rendered as a flat
image for design purposes. The ‘hero’ rendering of the
puzzle globe is the digital photograph of the 3D object
that most closely approximates the original puzzle globe
The puzzle globe does not reflect all of the languages
and scripts of Wikipedia. The projects are available in
over 270 languages. The puzzle globe reflects roughly
61 different scripts. There are no specific parameters for
which languages appear in the puzzle globe; however,
only languages or scripts with corresponding Wikipedia
projects are included.
The hero version of the puzzle globe shows characters
from 18 language sets:
There is a full list of characters and languages reflected in the globe.
puzzle globe on a saturated background
The Wikipedia Wordmark ^
The distinctive wordmark, with larger case W and A
characters, has been widely translated for other language
variants since Wikipedia started in 2001.
The wordmark alone is the most identifiable and clearly
understood version of all of the official marks representing
Wikipedia. When both the puzzle globe and wordmark
(the unified mark) cannot be used, it is preferable to use
the Wikipedia wordmark to clearly identify Wikipedia.
positive version in frame on saturated field
reversed version in frame
reversed version on low contrast field
construction of wordmark in frame
The Puzzle Icon ^
The Wikipedia puzzle icon is a distinctive graphic
element extracted directly from the original 3D puzzle
globe model. The icon is intended to be used by groups
or organizations that affiliate with Wikipedia, but do
not officially represent the projects or the Wikimedia
The puzzle icon is the least recognizable of the Wikipedia
identifiers, and whenever possible should be used in
conjunction with a non-stylized title, ‘Wikipedia.’
puzzle icon for affiliates
positive version on saturated background
The ‘W’ Icon ^
The Wikipedia ‘W’ icon is a distinctive graphic element
derived from the W of Wikipedia, set in the font Hoefler.
The ‘W’ is intended to evoke the Wikipedia brand in
applications where limited space, aesthetics, or other
constraints prevent the use of the Wikipedia puzzle globe
and stylized text. Common usages might include mobile
devices, web browser bookmark bars, and small branded
.75in (20mm, 56px)
combined with various framing devices
The Wikimedia Foundation Mark ^
Originally designed in 2005 by Neolux, the mark
that identifies the Wikimedia Foundation consists of a
circular logo and a wordmark. The red, green, and blue
mark is intended to signify a character holding an open
book. The font Gill Sans is used to construct both the
title and the descriptor of the mark.
The Wikimedia Foundation mark has been widely
adapted and localized by official Wikimedia chapters
around the world, where the descriptor ‘Foundation’ is
replaced with the regional chapter location.
recommended vertical version
recommended horizontal version
examples of localization
Using the Wikipedia identity
Protecting our marks ^
The official marks of the Wikimedia Foundation
are registered around the world. Our identity is a
precious resource we need to protect from misuse and
In the United States, the marks of most of our
projects, including Wikipedia, as well as the Wikimedia
Foundation, are registered trademarks, and as such
authorized reusers in the United States must include the
® logo to indicate appropriate ownership. Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.
The registration mark is an important way to indicate that
our official marks are owned, registered, and maintained
by a responsible organization. In some cases we claim
trademark over the projects and use the TM designator
instead of the ® designator.
Whenever possible, the registered marks must also
include a trademark legend. The trademark legend is a
sentence at the footer of a page (or in a section reserved
for legal notices), or other prominent location, which
states: “Wikipedia and its associated marks are official
trademarks of the Wikimedia Foundation in the United
States and other countries. These marks are being used
under license by the Wikimedia Foundation. [This project]
is not endorsed by or affiliated with the Wikimedia Foundation.” In rare
circumstances, the registration mark may be omitted
but only with the approval of the Foundation’s legal
Placement of legal attributes ^
Note the specific placement of the registration mark ® on
the bottom right side of the official marks. The registration
mark only needs to appear once in a document or
Legal attributes of other Wikimedia projects
Other Wikimedia projects may be protected in the territory
where you have permission to use the official marks.
Check with the Wikimedia Foundation to determine which
marks require a registration designation.
registered unified mark
registered puzzle globe
registered foundation mark
Minimum sizes ^
The official marks of the Wikimedia Foundation have
been designed and presented to work at a minimum size
specification. Particularly with the Wikipedia puzzle globe,
detail and texture are lost when the mark is reproduced at
less than 20mm, 56px, or .75 inches. Never reproduce
the puzzle globe or wordmark in sizes less than the
minimums specified here.
In cases where representation of Wikipedia is necessary
at less than the minimum sizes, the Wikipedia ‘W’
mark should be used. In cases where representation of
Wikimedia or the Wikimedia Foundation is necessary, the
red/green/blue icon should be used.
- unified mark
.75in (20mm, 56px)
- puzzle globe
.625in (16mm, 45px)
- wordmark positive version
.75in (20mm, 56px)
- wordmark reversed version in frame
.75in (20mm, 56px)
- puzzle icon
.75in (20mm, 56px)
- foundation mark
.5in (12mm, 36px)
Clear space ^
A minimum space area must be observed around the
official marks in all instances. Clear space ensures that
logos and marks can be differentiated from other marks
or design elements, and provides easier and clearer
communication of our projects, our organization, and the
related knowledge from our projects.
Color values ^
The color palette of the Wikipedia identity is simple: black and shades
of grey to white.
Black is the correct color for all versions of the wordmark.
In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.
For special situations, it is permissable to reverse the wordmark from 75% black.
Minimum value for reverse of the wordmark is 50% black.
On fields with a color value of 25% grey or lighter, the wordmark should appear in black.
Do not... ^
...alter the Wikipedia or related project identities nor any of their
Do not change the logo colors.
Do not substitue or alter the font of the workmark beneath the globe.
Do not distort or warp any of the identity elements.
Do not add decorative shapes or borders to the accepted mark.
Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.
Examples of usage ^
The following examples of usage show satisfactory use of
the Wikipedia identity in a variety of settings.
See Wikipedia on Google maps
Wikipedia and Wikimedia co-branding ^
Re-users of the official identities may face situations
where the Wikipedia and Wikimedia identities are to
appear side by side. A certain proportion and amount
of space should be maintained when the Wikipedia and
Wikimedia marks are displayed side-by-side.
The Wikipedia width and Wikimedia height must be
identical to one another. The minimum clear space
between them must be at least half of the width of the
The marks must be featured on a white background and
must bottom align.
In situations where the two marks or identities (or
additional Wikimedia project identities) appear on the
same page, but not side by side, then these guidelines
may not apply (for example, when the Wikimedia identity
is being used to brand or indicate an official publication
placement according to principle of equal emphasis
These examples of co-branding indicate a general
approach to presenting our official marks alongside
those of other organizations. The general rule of ‘equal
emphasis’ should apply. Other official marks should
appear in the same proportion as the Wikimedia or
Wikipedia marks. When one organization’s marks
appear without color, then the Wikimedia or Wikipedia
marks should also not be in color.
In situations where re-users are indicating Wikimedia’s
sponsorship of a project, and/or a grant or funding,
only the Wikimedia Foundation mark should be
used. Wikipedia is a project of the Wikimedia
Foundation. The Wikimedia Foundation is the
organization that may sponsor an initiative, provide
a grant, or lend support to another organization or
Co-branded use of the Wikimedia Foundation marks,
including the Wikipedia mark, require the approval of
the Wikimedia Foundation.
placement according to the principle of equal emphasis