Knowledge Equity Research – Brazil

Knowledge Equity ResearchBrazil

Key Insights

  • Black people are well represented in media, but not on Wikipedia
  • We must engage the Asian community, who have low awareness & a more negative view of the platform
  • We must better engage the Brazilian LGBT community, who want to be better represented on Wikipedia (and in Brazilian media overall

Methodology

  • 16-24 October 2021
  • Online survey
  • Target audience: Online population
  • 1,000 non-white Brazilians
  • 500 nationally representative sample of Brazilians

Usage & Awareness

  • Black/brown women are most aware of Wikipedia
  • White men are the most likely to use Wikipedia, black men & Asian community are less likely
  • Technology is more important for men; there is opportunity to bring in Black & Brown women through health & wellbeing content

Perception & Representation

  • The black community feels Wikipedia under/misrepresents its race, black women especially
  • It is most important to black/brown women & LGBT to be represented on Wikipedia

Editing & Donating

  • Men & those with health conditions are the most likely to claim having edited a Wiki article
  • Wanting to feel part of something biggest editing driver, more so for the brown community
  • The usefulness of the platform and belief in the Wiki cause most important reasons for donating

Help us unlock the world’s knowledge.

As a nonprofit, Wikipedia and our related free knowledge projects are powered primarily through donations.

Donate now

200,000+

Editors contribute to Wikimedia projects every month

68+ million

Media files on Wikimedia Commons

1+ billion

Unique devices access Wikimedia projects every month

Connect Связь

Stay up-to-date on our work.

Get email updates

Subscribe to news about ongoing projects and initiatives.

This mailing list is powered by MailChimp. The Wikimedia Foundation will handle your personal information in accordance with this site’s privacy policy.

Contact a human

Questions about the Wikimedia Foundation or our projects? Get in touch with our team.
Contact

Photo credits

Brazil-profiles

Brazil usage

Brazil topics

Brazil values

Brazil-donation-drivers-17