Communications

Let’s talk about The North Face defacing Wikipedia

Yesterday, we were disappointed to learn that The North Face, an outdoor recreation product company, and Leo Burnett Tailor Made, an ad agency retained by The North Face, unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived marketing stunt. In a video about the campaign, Leo Burnett and The North….

A person counts a stack of paper currency.

Foundation Wikipedia

You don’t need to pay for a Wikipedia article

The benefits of having a Wikipedia article about yourself or your business seem obvious—they rank highly in search engine results, and having one can make your online presence more “professional”. However, Wikipedia works in a very different way than the rest of the internet. An article is by no means guaranteed; it can seem really….

Communications Community From the archives Wikipedia

Hundreds of “black hat” English Wikipedia accounts blocked following investigation

After weeks of investigation, volunteer editors on English Wikipedia announced today that they blocked 381 user accounts for undisclosed paid advocacy.