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您使用维基媒体标志时，只能链接到维基媒体站点。如果您想从您的网站链接到维基媒体网站，请参见 [[#policy-linkstous|维基媒体网站的链接]]。 |
您使用维基媒体标志时，只能链接到维基媒体站点。如果您想从您的网站链接到维基媒体网站，请参见 [[#policy-linkstous|维基媒体网站的链接]]。 |
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Latest revision as of 14:33, 11 April 2024
 | 此政策是由維基媒體基金會理事會批准。 維基媒體基金會工作人員或任何維基媒體專案的當地政策不得規避，侵蝕或忽視此政策。 |
我可以使用維基媒體的標誌嗎？
- 本摘要不是一份法律文件。
可以，歡迎使用！
您有權使用標誌，進行：
· 如實地描述維基媒體的網站；
· 準確地報道新聞；
· 創作藝術、文學、和政治作品；
· 連結至各個維基媒體網站。
本政策也允許您使用標記於：
1.維基媒體各個網站；
2.維基媒體各個網站之外，當您是在：
· 組織一個以維基媒體社群為重點的活動；
· 進行推廣活動和招募新編者；或是
· 將標誌用於T恤、蛋糕、或是其他物品但不銷售它們。
請務必遵守視覺識別方針。
商標方針
維基媒體商標代表着通過一個開放和共同合作的過程所形成的自由的教育性內容。商標保護加強了維基媒體商標和它們所代表的項目之間的聯繫。這種保護的作用是確保商標只用於促進我們的使命的活動。
當瀏覽者於網站左側欄位看見一個像是維基媒體商標，應相信他們正閱讀的網站係經維基百科嚴格且透明之編輯程序所編輯，內容具備公正、扼要且高品質之水準。同樣地，當在網站或產品上看見維基媒體基金會商標或其中一個維基媒體的標誌時，瀏覽者亦應能信賴他們對於維基媒體所投入之努力的印象。
支持着維基媒體標誌的商譽是由一群多產和熱情的志願者社群所產生的，而維基社群亦已成為領先的線上免費教育資源來源。為保護他們所創造的商譽，我們根據社群的方向制定了這項政策。由此產生的政策確保了所有商標的使用都與我們的使命相一致，並促進維基媒體運動。
我們分享知識的使命依賴於自由言論並鼓勵自由言論。為了使知識共享真正變得容易，這個商標政策儘可能廣泛地包含了商標法中包含的所有言論自由保護條款。該商標政策還力求最大限度地減少商標許可的障礙。與我們的使命密切相關的維基媒體社群，在批准他們的使用上我們特別地寬鬆。
為了進一步讓社群成員更容易使用我們的標誌，這個政策也引進了一些創新的商標方案。它允許社群在沒有得到商標使用許可的情況下將維基媒體標誌使用在以維基媒體社區為重點的活動和推廣工作。針對其他常見用途的"快速許可證"，社區成員可以快速填寫並通過電子郵件發送給我們。這真是太快快快了！
1 本政策適用範圍？
1.1 "維基媒體標誌"
本政策適用於所有維基媒體基金會的商標。這些商標既有註冊的，也有未註冊的，包括每個維基媒體站點的非藝術化文字標誌和商業外觀。請參照我們商標的不完全列表。在本政策中，我們將它們稱為"維基媒體標誌"，或簡稱為「標誌」。
1.2 維基媒體標誌的"使用"
本政策適用於所有你想要使用維基媒體標誌的情形。本政策的第2節適用於這些所有標誌的使用情形。其他節只適用於不需要單獨許可的使用情形，需要商標使用許可協議的使用情形，或被維基媒體基金會所承認的地區分會、專題組織和用戶團體持有的協議限定的使用情形。如果你的商標使用許可協議中的某些條款與本政策不一致，你應該遵守許可協議的條款。
1.3 "我們"或者"維基媒體基金會"
本政策規定了維基媒體基金會持有的標誌的使用情形。本政策有時會將維基媒體基金會簡稱為"我們"。
1.4 "你"
當你想要使用維基媒體標誌時，本政策適用於"你"，並解釋你可以如何使用這些標記。"你"可以是一個維基媒體社群成員、地區分會、專題組織、或用戶團體。"你"也可能指一個無關的個人或組織。
1.4.1 社群成員
維基媒體社群包括了所有為促進我們的使命而對維基媒體網站做出貢獻的人。它還包括各個分會、專題組織、用戶團體、和維基媒體基金會，其成員和工作人員。
維基媒體社區的成員有一個共同的使命，即創造和分發免費的教育內容。他們是維基媒體運動的核心。因此，社區成員可以自由使用維基媒體社群標識。他們也可以自由地在維基媒體網站上使用所有維基媒體標誌和用於維基媒體社群活動，以及推展工作，而無需獲得商標許可。社群成員也可以輕鬆填寫快速許可證，用於某些其他社區用途，例如維基媒體的攝影活動。我們一般會優先考慮社區對需要一個普通的商標許可的使用請求。
1.4.2 地區分會、用戶團體和專題組織
被維基媒體基金會所承認的地區分會、用戶團體和專題組織被稱為「運動組織」。它們獨立於維基媒體基金會，支持並推廣維基媒體的網站。這些團體與維基媒體基金會達成協議，允許它們使用特定的維基媒體商標。任何用途原則上應該推廣維基媒體的使命。一個組織要在它的協議所規定的範圍之外使用這些標記，可以申請一份單獨的商標使用許可協議，或在用途不需要許可協議時簡單地遵守本政策。一個組織當然始終可以選擇自己的名稱、標誌和域名。這樣並不需要使用我們的標記。
1.4.3 其他的組織或個人
維基媒體網站是如此出名，以至於作者和劇本作家經常想在書籍和電影中描繪它們。同樣地，其他公司也可能想在網絡或流動應用程式中重複使用維基媒體網站的內容。在這樣做的時候，這些個人和公司可能想在電影、書籍、應用程式或其他媒體中顯示我們的標誌。
只要用戶不會混淆這些作品的來源，這類使用可以通過擴大自由知識的範圍和可能招募新的維基媒體社群成員來宣揚維基媒體網站和使命。但重要的是，維基媒體標誌不能被誤導性地用來推銷他人的產品，因為這將使維基媒體用戶感到混淆。因此，我們在為這些目的授權商標時必須謹慎。例如，當把標誌授權給一個有自己標誌的組織時，我們需要確保它不會把任何維基媒體標誌顯示得比自己的標誌或名稱更突出。在組織的名稱和標誌與任何維基媒體標記之間始終保持適當的分隔是很有幫助的。用戶應該清楚地看到該組織的產品或服務是由該其他組織而非維基媒體基金會提供的。如果沒有商標許可，這種使用是絕對不允許的。
1.5 "使命"
維基媒體標誌只能用於促進我們使命的活動，即"讓世界各地的人們能夠自主且教會他們，讓他們在自由許可或公共領域內收集和發展教育的內容，然後在全球範圍內有成效地傳播這些內容"。
2 如何使用維基媒體商標
2.1 適當的形式
您可以使用文字標誌作為適當名稱（諸如「維基百科很給力」）或者形容詞（諸如「維基媒體站點對我灰常有用」）。這也包括任何維基媒體標誌的官方譯名和轉寫。
在維基媒體站點，您可以以任何形式使用標誌。您也可以再組合文字標識和標誌，將它縮寫並加入。
維基媒體站點以外，您只可以使用完整的維基媒體原始文字標識（諸如「維基教科書」）。標誌不應在沒有基金會的同意下修改。我們需要確保我們的標誌比起其他標誌的固有特性。
2.2 聲明或商標符號
在合理情形下，在維基媒體網站外使用標記時請附上該聲明：
"被列於這裏的[文字商標/標誌名稱]是維基媒體基金會的商標，是經由維基媒體基金會許可之後使用的。我們並沒有得到維基媒體基金會的背書，也沒有附屬於它。"
該聲明應出現在首次使用維基媒體標記的附近。如果您展示多個標誌，一個通知就已足夠，只要聲明是指所有的標誌。如果您根據3.4節使用社群標誌，您不需要顯示這個聲明。
如果該標記主要將會出現在移動屏幕或其他有限視覺空間的媒介上，你可以使用一個商標符號（™）與該標記一起顯示它是維基媒體的商標。關於商標符號的大小和位置，請參見視覺識別指南。當你是在空間有限並且你的資料還有額外的頁面的情形下使用一個符號，請在一個顯眼的頁面的文本中加入聲明（例如，大多數流動應用程式都有一個"關於我們"的部分，並可能會在安裝時顯示各種條款）。
無論您是使用聲明還是商標符號來識別您對維基媒體標記的使用，請確保您的使用並不意味着有維基媒體基金會的背書或與之有附屬關聯。
3 何時可以不經申請就使用維基媒體商標
3.1 商標在維基媒體站點上的使用
3.2 以社群為中心的活動
你可以將這些商標用於促進我們的使命並且主要是由維基媒體社群成員參加的活動。這些活動包括黑客松、編輯者聚會、攝影師遠足和WikiCons。
舉個例子，你可以把維基百科的拼圖地球儀標識放在你所組織的編輯松活動的橫幅和海報上。
那些GLAM倡議和攝影比賽需要一份符合4.1節規定的快速許可證。
此規定不允許您將標誌用於籌款。
3.3 推廣及招聘新的貢獻者
你可以按照我們的使命使用這些標誌以教育人們了解維基媒體站點、並招募新的貢獻者，只要你明確表示你不為維基媒體基金會工作。您可以製作教育材料或橫幅來裝飾公共展銷會的展台或宣傳某個編輯松。
此規定不允許您將標誌用於籌款。
3.4 社群標誌使用
3.5 在維基站點以外的討論（合理使用）
文字標誌除了代表一個品牌之外，有時還會有一個主要的含義（就像"蘋果"或"臉書"這幾個字）。我們的文字標誌在我們的項目創建之前並不是真正的詞。但我們會從廣義上解釋公平使用，以便將你是明顯是為了談論維基媒體網站以外的東西的時候包括進來，而可以使用我們的文字標記。
3.6 參照到維基媒體的網站（指示性合理使用）
您可以在以下情況使用非藝術化文字標誌（諸如「維基百科」）：
- 一個維基媒體站點或專用於討論維基媒體項目的文字中（諸如「我喜歡閱讀維基百科上的維基導遊條目。」）。
- 不具誤導性的維基媒體內容的衍生作品（例如「本站點的百科內容來自維基百科」）。
您也可以使用所有維基媒體標誌在您的站點作為超連結至維基媒體站點。用於超連結的標誌應當遵守視覺識別方針（諸如您可以適當調整大小，但請勿做出除此之外的其他修改，除非您所在維基正在度過某紀念日諸如該維基建站X周年或突破X萬條目）。
下面是其他一些無需許可即可使用的情況：
3.6.1 新聞報道
你可以在誠實地談及有關維基計劃的報道和新聞稿時使用維基商標。
3.6.2 個人博客和社交媒體
基於社交自由原則，您可以在您的個人博客、微博和/或社交網站使用我們的標誌。但請不要將自己偽裝成「維基媒體基金會的一部分」，除非已獲社群認可。有鑑於安全原因，請不要擅自在您的網站背景、頭像、博客簡介、博客名稱和/或您的社交網站用戶名中凸顯維基媒體標誌。維基媒體社群標誌則根據3.4節而除外。
3.6.3 藝術、科學、文學、政治和其他非商業性使用
您可以在藝術、科學、文學、政治作品中使用維基媒體標誌來談論維基媒體站點。
但如果您想將維基媒體標誌放在您的書籍封面上，或者在電影中使用維基媒體標誌，或者組織一場可能被認為是維基媒體基金會主辦的活動或演示，請向我們申請。欲了解詳情，請參見第4章節。
您也可以將商標用於諷刺或開玩笑，或用於製作撲克牌。這是為了減輕一些維基媒體用戶編輯條目時所承受的巨大壓力，對於治療「抑鬱症」等慢性「精神疾病」可能有很大幫助。
3.7 製作自用的周邊物品
4 需要許可的特殊使用
不符合第3章節或第5章節的使用應該請求商標許可。本章節只說明何時請求許可。
當你在商標許可下使用我們的商標時，你需要遵守其條款以及本商標政策。如果你的許可中的某些條款與本政策不一致，你應該遵守該許可條款。運動組織只有在其與維基媒體基金會的組織協議或本政策沒有授權使用的情況下才需要單獨的許可。
4.1 特殊社群使用的快速許可協議
快速許可協議是一個用於特殊社群用途的簡單協議，諸如維基愛古蹟和GLAM活動。它可在元維基找到。只要你把填好的快速許可證發到trademarks@wikimedia.org，你就可以開始使用快速許可證中所述的商標。不需要等待批准。
4.1.1 照片競賽
照片競賽允許人們以自由版權收集優秀圖像並上傳至維基共享資源。此時您也應該簽署快速協議用於飛行器、海報、演示文稿、網站和社交網絡對競賽的宣傳。如果您是一個運動組織您已經有了一個理由同意此協議。
4.1.2 維基館聯倡議
你可以通過快速許可協議與維基媒體運動之外的人合作使用這些標記。這個許可適用於與公園、博物館、圖書館和其他文化機構的合作，通過維基媒體站點與世界分享他們的信息。如果你是一個運動組織，你可能已經有一個涵蓋維基館聯倡議的協議。
一些館聯倡議包括駐點維基人 - 與特定的館聯合作去發展該組織與維基百科的關係的維基百科貢獻者。請在網上的專業資料、個人博客和社交媒體上使用快速許可協議，以代表自己是駐點維基人，只要你的工作與使命一致。
4.2 域名
將維基媒體商標註冊或使用於全部或部分網域名稱必須事先獲得授權。不要註冊其外觀或發音近似、或包含誤寫之維基媒體商標的網域名稱，因為那會混淆維基媒體使用者。
4.3 活動與會議
如果你計劃舉辦要使用維基媒體商標的公眾活動或會議，你需要一份商標使用許可協議。
在您為活動申請商標許可時，應該包含下列信息。
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當您獲得了商標許可，它將僅適用於您申請的活動。如果您想再次舉辦活動，則需另外申請許可。
4.4 出版物
如果您希望使用維基媒體標誌用於出版物，除非您的使用行為符合美國商標法或您所在國家相關法律的合理使用或特殊使用情形，否則您需要請求授權。
當您請求出版物的商標使用授權時應該包含以下信息。
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當你獲得商標許可時，它將只適用於你請求中的特定出版物。如果你想製作另一個出版物，你將需要申請一個新的許可證。
4.5 電影和電視節目
如果你想要在電影、單集電視節目或在線產品中使用維基百科標誌，你需要一份商標使用許可協議。
在您為電影或電視節目申請商標許可時，應該包含下列信息。
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所獲得的商標許可僅適用於您申請的電影、電視節目或在線產品。如果您想再次拍攝電影或電視節目，則需另外申請許可。
4.6 商品
你也可以將維基媒體商標用於商業產品，當：
- 你獲得了維基媒體基金會的商標使用許可協議；
- 你遵守我們的視覺識別方針；並且
- 如果您要捐助維基媒體基金會，您應當在售價中如實標註其中有多少資金將捐出。
5 禁止使用的情況
5.1 誤導性的鏡像和仿製網站
請不要創建模仿維基媒體站點「界面外觀」的網站，尤其是模仿維基百科的條目。如果您有合理的理由創建仿製網站，請聯繫我們：trademarks@wikimedia.org。
如果您是想通過安裝MediaWiki軟件建立一個wiki站點，或者您複製內容只是為了開玩笑，您就不需要聯繫我們。
如果您創建一個鏡像站點，請務必註明維基媒體站點的授權聲明。加入一個連接至此方針頁面的連接以及聯繫我們的方式。請勿在鏡像站點內使用我們的商標。
5.2 連結至非維基媒體網站
5.3 虛假陳述
當你根據這個政策使用了一個維基媒體標記時，請只用它來代表它所代表的項目。請不要以任何方式讓人覺得你的使用得到了維基媒體基金會的支持、贊助或成為其一部分。當您被授予一個不允許您暗示這種認可的標記的使用許可之時，本節同樣適用。
6 商標濫用行為
6.1 報告濫用行為
對抗商標濫用行為非常重要。我們投入了大量的精力處理商標侵權行為，因為我們想要保護社區創造的富有價值的商標權利。如果你發現侵害權利的標記使用情形，請告訴我們！直接發送郵件至legal-tm-vio@wikimedia.org。我們真心感謝你的幫助！
6.2 濫用情形的許可取消
如果我們確定某個商標的使用不符合我們的使命，或者可能損害社群成員、運動組織或維基媒體基金會，我們根據本政策可以隨時以任何方式提供通知，撤銷使用維基媒體標記的權利。
7 商標政策的修訂和譯文
7.1 本商標政策可以遵循以下方式修訂：
- 我們將向社群提出重大修改，以我們所選擇的三種語言來表示。我們將在維基媒體網站上發出修改建議的通知，並通過電子郵件發給WikimediaAnnounce-L或類似的郵件列表。然後社群可以在至少30天內提出意見。
- 對於次要的改動或法律要求的改動，在可能的情況下，我們會提前三天通知WikimediaAnnounce-L或一個類似的郵件列表。次要的改變包括語言的修正、行政上的改變、或對不準確的陳述的更正。
- 本節不適用於用戶友好摘要、常見問題、商標權政策目的陳述、商標申請表和侵權行為報告表。它們不屬於本商標政策，始終可以不經通知而修訂。
7.2 商標政策的譯文
如果此商標政策的任何翻譯文本與原始英語版本意思不一致，您應該遵循原始英語版本。
7.3 問題
如果你對你的使用是否符合本政策或當地的商標法規感到不確定，請不要猶豫地聯繫我們trademarks@wikimedia.org。
我們制訂商標政策的目的
This statement is not a part of the trademark policy. It is not even a legal document.
這只是簡短介紹我們制訂新商標政策的背景。
The Wikimedia marks represent the goodwill created by the many volunteers that make up the Wikimedia community. That is why internet users can trust that sites bearing Wikimedia marks contain free and neutral educational content developed by committed Wikimedians through good faith collaboration. Ensuring that the Wikimedia marks are only used consistently with our mission helps protect the community's hard work and the reputation of the Wikimedia sites.
1. 商標政策平衡了社群的兩個訴求
The decentralized nature of the Wikimedia sites allows passionate contributors all over the globe to serve the mission of free knowledge. The first interest is therefore to ensure that contributors can easily use the Wikimedia marks in their work. The second interest is to protect the reputation of the Wikimedia marks. The marks signify educational content generated through an open and collaborative process. The reputation of the marks is particularly important given that the content that they represent is delivered digitally over the internet and could easily be misrepresented to the unwary user.
In order to serve the Wikimedia community interests, we need to apply trademark law creatively. The principles of trademark law were not developed with our unique organizational model in mind. But our goal is to make trademark protection work smoothly for our community. The trademark policy therefore respects the demands of trademark law while facilitating the use of the marks by the Wikimedia community.
2. 為何使用商標？
Trademarks allow a user to trust her or his intuition that a mark she or he recognizes will in fact lead her or him to the work that she or he is seeking. Trademark protection is not an intellectual property right that can be established or sold separately from the work that it represents. It is nowhere near as restrictive as copyright or patent protection. Those doctrines have demanded that we adopt open license approaches—such as Creative Commons and GNU GPL—to make the law better serve our mission. There is no equivalent open trademark license that we can adopt. Yet the unique contours of trademark law allow us to creatively make it work in our favor. It allows liberal re-use of Wikimedia content, while preserving the integrity of the Wikimedia sites. Because of our distinct trademarks, readers will instantly know which educational material has been created in the wiki way by our community.
- 2.1 商標政策如何避免商標的不當使用
- Trademark rights help safeguard the marks that represent the Wikimedia movement from misuse. People may use the marks misleadingly because of the popularity of the Wikimedia sites. Some try to make their own websites or services more appealing by using our marks. Others misappropriate the marks or the general appearance of the Wikimedia sites to attract attention. But that attention is misguided because the marks are used to pass off work that is not genuine Wikimedia content. If we were to permit this, users may mistakenly believe that this inferior content was produced by the Wikimedia community and their opinion of the Wikimedia sites would dwindle.
- For example, nobody likes to see sham Wikipedia articles created solely to promote companies in a way that is inconsistent with our mission. Similarly, cybersquatters often try to register common misspellings and variations of the Wikimedia marks in domain names. They do so to redirect users looking for the Wikimedia sites to advertising and other unrelated content. They can, for example, lead users to sites designed to spread malware by encouraging them to click on a pop-up ad stating, "Congratulations! You are the millionth visitor!" They can also expose users to phishing scams by asking them to enter their password on a page that looks like a Wikimedia site. These are all examples of misuses that we can fight using trademark rights. We need to retain the right to pursue these kind of misuses to protect the hard work of the Wikimedia community.
- 2.2 The importance of free speech in the trademark doctrine ensures that the Wikimedia trademarks do not interfere with free knowledge.
- Our mission of sharing knowledge relies on and encourages free speech. Trademark protection can exist in this ecosystem, as the doctrine leaves a lot of room for speech-related activities. For instance, the unique fair use doctrine under trademark law allows any use of a wordmark in a non-trademark sense (i.e. when the word could mean something other than the trademark). Trademark law also has a "nominative use" doctrine. This doctrine allows free uses of a mark to refer to the item branded with that name. Finally, trademark law also embraces use of marks in art and political speech. This spectrum of free uses of a trademark distinguishes this body of law from intellectual property rights like copyright and patent.
- By employing trademark protection over the Wikimedia marks, we do not impede these types of uses by anyone. Our liberal approval of trademark requests will further ensure that community members can easily use the Wikimedia marks to promote the mission, even for non-fair use purposes.
3. How we maintain our trademark rights.
To preserve the Wikimedia trademarks for the movement, we need to monitor for misuses and carefully license the marks. Misleading uses can weaken the connection between a mark and the goodwill that it represents, potentially resulting in loss of trademark rights. It could cause us to lose our ability to protect against other misleading or abusive uses. This is why it is important to keep track of the uses of the Wikimedia marks and to take action against misleading uses.
Similarly, trademark law requires trademark holders to monitor the quality of the work that is allowed to carry the trademarks under a license. Failure to control the quality through a license and monitoring can result in "naked licensing," causing a trademark holder to lose its rights. It is therefore important to require a level of quality that reflects a quality of the Wikimedia sites and reputation.
4. Facilitating trademark uses that promote the Wikimedia mission.
While we have certain legal obligations, we do not want trademark requirements to be an obstacle for the work of the Wikimedia community. The trademark policy seeks to facilitate the ease of licensing Wikimedia marks. Many uses are also specifically permitted by the trademark policy and do not require separate permission. Other uses fall under the many fair use categories, which we also outline for users in the policy.
We are also thinking creatively about how we can make it easier for community members to use the marks to further the Wikimedia mission.
To that end, we have introduced a liberal solution in the trademark policy for particular uses of Wikimedia marks called the "Quick License." It is a Quick License because instead of requesting a license and waiting for it to be prepared, community members just need to fill it out and email it to trademarks
wikimedia
org. While the Quick License makes trademark use easier for common community uses, it includes some measures to maintain trademark protection of the Wikimedia marks. The license includes a quality control requirement and a reservation of a right to terminate the license if a mark is used in a way that is inconsistent with the Wikimedia mission.
5. 新的變化是？
Other than introducing a number of liberal solutions to assist community members in their work, the new trademark policy has very few substantive changes. We have focused on clarifying our trademark policy and practice as much as possible to make the use of the marks easier. Community members provided a lot of comments about trademark provisions that were previously ambiguous. We have worked to clarify those and other provisions in the new trademark policy and FAQs. We want the policy to be easily navigated and understood. We have therefore introduced a user-friendly summary at the beginning of the trademark policy that links to relevant provisions of the policy. We have also significantly expanded the FAQs and interlinked them with relevant provisions in the policy. The language of the policy and the FAQs was further tested under various readability indices to make sure that we wrote them in a straightforward way. Finally, we have introduced forms for requesting trademark licenses and reporting misuses that we hope will make those two processes smoother.
常見問題
這些常見問題不是商標政策的組成部分。它們也不是一份法律文件。但是我們希望它們能給你提供幫助。:)
0 商標政策簡介
0.1 什麼是商標保護(trademark protection)？
商標法(trademark law)保護着某一標誌(mark)所代表的某一成果（work，像是商品或服務）之間的連結關係。它意在保障用戶不致於混淆一項成果的來源。同時，用戶也把商標當做與某成果之間的連結，因此會對此標誌所提供的成果之知名度、品質、以及服務有相當程度的期待。因此，商標是項強而有力、極富價值的工具，它能夠使維基媒體基金會以及其社群成員的知名度具象化，也可被視為一種讓用戶能夠認識某一成果或商品或服務的「簡略表達(shorthand)」。
0.2 什麼是「維基媒體網站(Wikimedia sites)」？
維基媒體基金會運營很多自由軟件和自由內容站點，列表見此：我們的計劃。
1 本政策適用範圍？
1.1 什麼是「文字標誌(wordmark)」？
顧名思義，就是只由文字組成的商標，諸如「Wikipedia」或「Wikimedia」等計劃網站名。另外，這也包括任何官方譯名和轉寫（諸如「維基百科」）。
1.2 什麼是「非藝術化文字標誌(non-stylized wordmark)」？
非藝術化文字標誌就是「維基媒體」及其計劃的通用名稱，諸如「維基百科」、「維基詞典」等。相比之下，藝術化文字標誌就是在這些名字基礎上適當修改文字結構諸如字體。諸如「維基百科」文字標誌藝術化後就是
。無論文字標誌是否藝術化均屬於維基媒體基金會的商標。
1.3 什麼是「商用外觀(trade dress)」？
對我們而言，商用外觀意指網站或文章的設計符合網站或線上資料的來源。你可以把它看成某個網站「看起來和感覺起來的樣子」。比方說，維基百科條目的設計與外觀、或像是維基百科的首頁。任何維基媒體網站的商用外觀同時也屬於維基媒體基金會的商標。商標法也保護商用外觀。
1.5 為何運動組織不能任意地使用商標？
身為商標的法定持有者，我們需要掌控運動組織使用商標的方式以保護整個社群。你可以在這裏閱讀更多相關資料。
1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?
Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.
2 如何使用維基媒體商標
2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?
No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.
2.2 What if I clearly state that the products or services are provided by me?
對不起，您的商標、名字或公司名字一定要比維基商標大，而且必須適當地分隔開，因為不是每個人都會閱讀文字，可能有些人只會留意圖片。因此，我們必須確保您的產品或服務並非由維基媒體基金會提供。
2.3 你們說的「在維基媒體站點以外」是指什麼？
也就是不在維基媒體基金會控制的站點使用商標，例如：維基百科、維基共享資源、維基詞典、維基數據、維基語錄、維基教科書、維基文庫、維基物種、維基新聞、維基學院、維基導遊和元維基。回顧商標政策，維基媒雲端虛擬專用伺服器的標誌也被視為維基媒體站點標誌。另外，您可以在站外使用這些標誌用於編輯馬拉松。
2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?
Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.
2.5 我可以翻譯這些商標的文字麼？
您應該在維基媒體網站的框架下翻譯這些商標的文字。
2.6 Can I add graphic elements to, for example, celebrate a special event?
You can create remixes for special on-site purposes, but please do not change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.
2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?
Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.
2.8 我可以使用標誌的高清版麼？
是的！這裏請。
2.9 我在哪裏註釋商標提醒？
儘可能在顯眼的位置例如註腳。當有人閱讀您的文檔、訪問您的網站或觀看您的電影時應能較容易的找到。有幾個很好的例子：文檔（同一）頁面的底部、藏書票上、網頁頁腳和/或電影製作者清單後。
2.10 如果我認為我沒有足夠的位置註明提醒我應該怎麼辦？
不要擔心！如果您是想面向流動裝置或其他中小屏幕設備註明，您只需要在維基媒體商標後面加注商標符號（™）即可。
2.11 How should I refer to the trademark in the notice?
Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."
2.12 我如何使用多於一個標誌？
請確信所有標誌都有一個說明如下：
「維基數據名稱及標誌是維基媒體基金會的商標。」
2.13 什麼時候我不得不加入商標符號？
You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.
2.14 能否給一些正確使用商標的例子？
這裏有個例子：
「維基共享資源™是維基媒體基金會旗下收集自由版權的媒體文件，諸如圖像、聲音和電影剪輯，並面向全球廣泛傳播的計劃網站！」
2.15 我應該使用何種尺寸的商標？
When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.
2.16 但是我想把我的網頁設計得好看一點！我可不可以把商標縮小或放在其他地方？
Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.
2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?
You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.
3 不需詢問權限的維基媒體標誌使用
3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?
您可以在用戶頁、幫助頁和關於維基媒體或其計劃的頁面使用標誌。您也可以在郵件列表、IRC或用於維基媒體站點的工具使用標誌。以上使用需遵守使用條款。
3.2 哪些活動不是「重點放在社群的」？
An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!
3.5 您能否提供重點放在社群的活動的例子？
Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).
3.4 如果我的活動是重點放在社群的，我能使用哪些標誌？
First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.
3.5 您能否提供拓展工作使用的例子？
You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.
3.6 什麼是教育性資源？
Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.
3.7 What about representing the community in an institution?
You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.
3.8 這裏有維基媒體社群標誌？
是的！它在2008官方承認為元維基標誌。
3.9 合理使用是什麼意思？
在美國商標法中，合理使用章節允許您有條件的任意使用商標而不至於侵犯版權。本方針不會與之衝突。我們已在3.5和3.6章節使用您易於理解的語言提到。
除了美國商標法外，您還需留意您所在國家的版權法律，多數也規定了合理使用的情形。
3.10 您能否提供更多合理使用的例子？
This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.
3.11 您能否提供更多並非合理使用的例子？
- 使用維基媒體標誌宣傳您的書籍。
- 銷售帶有維基媒體基金會標誌的T恤。
- 創建您自己的百科全書並且使用了維基百科的球形拼圖。
- 使用維基媒體基金會標誌為無關計劃籌款。
- 在內容並非來自維基媒體站點情形下卻宣稱內容「來自維基百科，自由的百科全書」。
3.12 您能否提供更多主要使用的例子？
這裏有一些例子：
- 描述維基媒體站點：
- In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
- However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
- 真實準確地說明：
- 「維基百科是世界最大的在線百科全書，並且它也是數千個網站中唯一一個集結成千上萬志願者編輯的。」
- 「我在2009年加入維基百科成為一名編輯者」（在您的個人網站）。
- 描述衍生作品：
- 「來源：維基百科」
- 「本藝術作品基於來自維基共享資源的圖像創建。」
- 「以下內容由維基百科內容衍生而來。」
- 或者乾脆：「來自維基百科」或「至維基百科條目」（通過QR碼）
- 更多個別例子:
- Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.
3.13 我是否可以在新聞或漫畫雜誌或者電視新聞上使用標誌或截圖？
Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!
3.14 我是否可以在博客文章或者狀態更新站點包括標誌？
Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.
3.15 我能否在用戶名、頭像或聊天軟件表情中使用商標？
很遺憾，不。我們非常感謝您宣傳維基媒體站點。維基媒體社群為之感謝！然而，我們不希望人們認為您的言論就可以代表維基媒體基金會。您能夠繼續在用戶名、頭像或聊天軟件表情中使用社群標誌。
3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?
- Using the trademarks to discuss a scientific thesis in an academic paper.
- Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
- 使用標誌在美術作品中。
- Creating a parody for the purposes of conveying a political message.
- 撰寫一本關於維基百科條目的書籍。
3.12 您能否提供連接至維基媒體站點的例子？
是的，您可點此查看。
3.20 我可以銷售帶有這些標誌的周邊商品麼？
不，在未獲授權的情況下您不能這樣做。更多信息見此。
3.21 可以在其他場合使用原樣麼？
只要你是免費派發這些物品，可以。
3.22 那麼我在哪可以了解商業銷售的周邊產品？
最好是進入維基媒體商店 (Wikimedia shop)了解，這裏銷售的周邊商品都由官方授權。如果您希望銷售您自己的商品，請參見此處。
3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?
Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And do not worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it is not possible on items like cakes. For example, all these cakes are fine.
3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?
Yes! As long as the items are not sold to participants, it is okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.
3.25 Can I use high-resolution logos on commercial merchandise?
當然可以！雖然我們的舊版政策不允許這種做法，但是在新的政策中我們已經廢除了那條規例。
4 需要許可的特殊使用
4.1 如果我需要許可，我是不是要為此付費？
Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.
4.2 Do I need permission for every photo contest?
You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.
4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?
Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.
4.4 How can I use the marks as a Wikipedian in Residence?
The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.
4.5 Can you give an example of cybersquatting?
In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.
4.6 我可以在我的域名中出現維基媒體標誌麼？
Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.
4.7 Can I use a Wikimedia mark if I use a different top-level domain?
You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.
4.10 「公眾活動」是什麼？
A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.
4.10 What event uses require permission?
Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.
4.11 Are there any exceptions to when events require permission?
If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.
4.12 What is a "publication"?
Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.
4.13 我可以寫一本關於維基百科的書籍麼？
歡迎您這樣做！但您不應在未獲授權的情況下使用維基媒體標誌在書的封面上。這是因為我們不會認可未獲授權的書籍能夠代言基金會。使用文字標誌作為書的標題的一部分時同樣需要請求授權。
4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?
Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!
4.15 Does it make a difference if the book is being published by an educational publisher?
No, you will need permission as well, because even educational publishers are commercial entities.
4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?
If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.
4.17 Will I have to donate a portion of the retail price for commercial merchandise?
No. But you will have to tell your customers if you do not donate your profits.
4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?
Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."
4.19 Where should I state how much of my proceeds will be donated?
We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.
4.20 Do I need to mention donations to the Wikimedia Foundation if I do not donate anything at all?
Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you are doing fundraising for the Foundation.
5 禁止使用的情況
5.1 Can I make a fake Wikipedia article if it is intended as a joke?
There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.
5.2 How do I distinguish between a prohibited mimicking site and a parody site?
Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!
An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you do not want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!
5.3 How do I avoid mimicking Wikimedia sites when I use the MediaWiki software?
All wikis using MediaWiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.
Be sure to directly download the MediaWiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.
5.4 我可以在維基媒體站點的鏡像站點使用標誌連接麼？
不可以。維基媒體標誌只能在真實的維基媒體站點用於連接。我們願意重申，站點由維基媒體社群維護和管理。
另外，如果您希望架設一個維基媒體站點的鏡像站點，請尤其注意鏡像方針。
5.5 Can you give me some examples of misrepresentation with respect to the marks?
A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.
6 報告商標濫用
6.1 你們會如何打擊侵犯商標權的行為？
Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.
6.2 Who is responsible for enforcing Wikimedia's trademarks?
Trademark enforcement is currently handled by the Wikimedia Foundation legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.
6.3 What happens when you receive a report of a potential trademark infringement?
When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual "misuse" and it is a valid infringement of the trademark. In general, the standard of "misuse" in US law is whether the use of the trademark is "confusingly similar" to the Wikimedia Foundation's use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by the Wikimedia Foundation? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.
6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?
Please do not. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.
7 商標政策的修訂
7.1 Why can you just change the FAQ section?
The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.
7.2 What if I do not agree with the changes to the policy?
We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.
8 其他問題
8.1 什麼是「無效授權」？
Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.
8.2 什麼是視覺識別方針？
They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.
8.3 How do the Visual Identity Guidelines relate to the trademark policy?
The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.
8.4 我有更多問題如何提問？
如果您還有其他未在此列出的問題，請將其反饋至討論頁。我們將竭盡所能回答並放入本常見問題頁。