Legal:Visual identity guidelines: Difference between revisions
Agreed on avoiding blue. Let's keep it black. Green wasn't correct. |
LincolnBot (talk | contribs) m repair anchor links |
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<templatestyles src="Template:Visual identity guidelines/styles.css" |
<templatestyles src="Template:Visual identity guidelines/styles.css" /> |
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<div class="visual-identity-guidelines"> |
<div class="visual-identity-guidelines"> |
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__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: #333333;"> |
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: #333333;"> |
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[[File: |
[[File:Wmf logo vert K.svg|125px|right]] |
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<span style="color: #000000; font-size: 2.5em;">Identity guidelines</span> |
<span style="color: #000000; font-size: 2.5em;">Identity guidelines</span> |
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{{clear}} |
{{clear}} |
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| Line 13: | Line 13: | ||
{{clear}} |
{{clear}} |
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<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==2== |
== 2 == |
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</div> |
</div> |
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<!--second page--> |
<!--second page--> |
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| Line 22: | Line 22: | ||
around the world by millions of people every day. |
around the world by millions of people every day. |
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We created these guidelines to help authorized |
We created these guidelines to help authorized |
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re-users of the Wikimedia |
re-users of the Wikimedia Foundation's official |
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marks, including Wikipedia, represent our identity |
marks, including Wikipedia, represent our identity |
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in a way that is consistent with the quality, impact, |
in a way that is consistent with the quality, impact, |
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| Line 37: | Line 37: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==3== |
== 3 == |
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</div> |
</div> |
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<!--third page--> |
<!--third page--> |
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| Line 49: | Line 49: | ||
[[#toc-wordmark|The wordmark]] |
[[#toc-wordmark|The wordmark]] |
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[[#toc-puzzle|The puzzle icon]] |
[[#toc-puzzle|The puzzle icon]] |
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[[#toc-w|The |
[[#toc-w|The 'W' icon]] |
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[[#toc-foundation|The Wikimedia Foundation mark]] |
[[#toc-foundation|The Wikimedia Foundation mark]] |
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</div> |
</div> |
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</poem> |
</poem> |
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<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==4== |
== 4 == |
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</div> |
</div> |
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<!--fourth page--> |
<!--fourth page--> |
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<span id="toc-about"></span> |
<span id="toc-about"></span> |
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[[File:Wikipedia-logo-v2-en |
[[File:Wikipedia-logo-v2-en.svg|right|350px]] |
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<div style="width: 40%"> |
<div style="width: 40%"> |
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<span style="color: #000000; font-size: 1.25em;">About the Wikipedia identity [[#toc-list|^]]</span> |
<span style="color: #000000; font-size: 1.25em;">About the Wikipedia identity [[#toc-list|^]]</span> |
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| Line 74: | Line 74: | ||
has undergone a series of small changes — mostly |
has undergone a series of small changes — mostly |
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adjustments to correct the choice of other characters |
adjustments to correct the choice of other characters |
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representing the first character of the word |
representing the first character of the word 'Wikipedia' |
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in various languages. At one point the puzzle globe |
in various languages. At one point the puzzle globe |
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included a Klingon alphabet character. In May 2010, the |
included a Klingon alphabet character. In May 2010, the |
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| Line 91: | Line 91: | ||
Online, at wikipedia.org, the wordmark always includes |
Online, at wikipedia.org, the wordmark always includes |
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a descriptor |
a descriptor 'The Free Encyclopedia,' which is translated |
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into the language of each project. |
into the language of each project. |
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You can read more about the history of the marks here, |
You can read more about the history of the marks here, |
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[[Wikimedia official marks/About the official Marks]] |
[[Wikimedia official marks/About the official Marks|Wikimedia official marks/About the official Marks]] |
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and at [[: |
and at [[:w:en:Wikipedia logos]] |
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</div> |
</div> |
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<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==5== |
== 5 == |
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</div> |
</div> |
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<!--fifth page--> |
<!--fifth page--> |
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| Line 109: | Line 109: | ||
<span style="color: #000000; font-size: 1.25em;">The elements of our identity [[#toc-list|^]]</span> |
<span style="color: #000000; font-size: 1.25em;">The elements of our identity [[#toc-list|^]]</span> |
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Over time, |
Over time, we have expanded the elements that make up our visual identity. |
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our visual identity. |
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We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints. |
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We began with two simple elements, the puzzle globe |
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and the wordmark, which together constitute the unified |
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mark. Two additional elements, the puzzle icon and the |
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W icon, have been proposed to serve specific situations |
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— including digital implementations and design situations |
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with space constraints. |
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Each element of the Wikipedia identity has been carefully |
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia. |
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designed to function both independently and when |
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united, collectively echoing the core identity of Wikipedia. |
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</div> |
</div> |
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<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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| Line 127: | Line 119: | ||
unified mark |
unified mark |
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[[File:Wikipedia-logo-v2-en |
[[File:Wikipedia-logo-v2-en.svg|200px]] |
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| Line 154: | Line 146: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==6== |
== 6 == |
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</div> |
</div> |
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<!--sixth page--> |
<!--sixth page--> |
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| Line 161: | Line 153: | ||
<span style="color: #000000; font-size: 1.25em;">The unified mark [[#toc-list|^]]</span> |
<span style="color: #000000; font-size: 1.25em;">The unified mark [[#toc-list|^]]</span> |
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Traditionally the unified mark is used to identify Wikipedia |
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project. |
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in situations where the puzzle globe alone may not be |
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sufficient to represent the project. |
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The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project. |
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The wordmark is the most desirable variant of the |
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official marks for clearly communicating the presence of |
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Wikipedia, whether through the indication of Wikipedia’s |
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actual content, the presence of Wikipedia volunteers and |
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supporters, or to indicate the participation or partnership |
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of Wikipedia with an institution or project. |
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In situations where the classic top and bottom |
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used. |
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configuration of the unified mark are not conventional, the |
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horizontal version can be used. |
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</div> |
</div> |
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<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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| Line 181: | Line 164: | ||
[[File:Wikipedia-logo-v2-en |
[[File:Wikipedia-logo-v2-en.svg|center|150px]] |
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| Line 214: | Line 197: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==7== |
== 7 == |
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</div> |
</div> |
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<!--seventh page--> |
<!--seventh page--> |
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| Line 222: | Line 205: | ||
The puzzle globe is a fully 3D object rendered as a flat |
The puzzle globe is a fully 3D object rendered as a flat |
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image for design purposes. The |
image for design purposes. The 'hero' rendering of the |
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puzzle globe is the digital photograph of the 3D object |
puzzle globe is the digital photograph of the 3D object |
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that most closely approximates the original puzzle globe |
that most closely approximates the original puzzle globe |
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| Line 241: | Line 224: | ||
Khmer |
Khmer |
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Japanese (Katakana) |
Japanese (Katakana) |
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Ge'ez |
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Ge’ez |
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Bengali |
Bengali |
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Greek |
Greek |
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| Line 258: | Line 241: | ||
</poem> |
</poem> |
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There is a [[Wikimedia official marks/About the official Marks# |
There is a [[Wikimedia official marks/About the official Marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]]. |
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</div> |
</div> |
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<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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| Line 270: | Line 253: | ||
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, |
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px"> |
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[[File:Wikipedia-logo-v2.svg|70px]]</div> |
[[File:Wikipedia-logo-v2.svg|70px]]</div> |
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</div> |
</div> |
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| Line 276: | Line 259: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==8== |
== 8 == |
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</div> |
</div> |
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<!--eighth page--> |
<!--eighth page--> |
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| Line 309: | Line 292: | ||
positive version in frame on saturated field |
positive version in frame on saturated field |
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<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, |
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px"> |
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[[File:Wp wordmark pos rgb.svg|100px|center]]</div> |
[[File:Wp wordmark pos rgb.svg|100px|center]]</div> |
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</div> |
</div> |
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| Line 328: | Line 311: | ||
reversed version on low contrast field |
reversed version on low contrast field |
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<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, |
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px"> |
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[[File:Wp wordmark rev rgb.svg|100px|center]]</div> |
[[File:Wp wordmark rev rgb.svg|100px|center]]</div> |
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</div> |
</div> |
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| Line 346: | Line 329: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==9== |
== 9 == |
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</div> |
</div> |
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<!--ninth page--> |
<!--ninth page--> |
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| Line 362: | Line 345: | ||
The puzzle icon is the least recognizable of the Wikipedia |
The puzzle icon is the least recognizable of the Wikipedia |
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identifiers, and whenever possible should be used in |
identifiers, and whenever possible should be used in |
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conjunction with a non-stylized title, |
conjunction with a non-stylized title, 'Wikipedia.' |
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</div> |
</div> |
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<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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| Line 374: | Line 357: | ||
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, |
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px"> |
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[[File:Wikipedia affiliative mark.png|150px]]</div> |
[[File:Wikipedia affiliative mark.png|150px]]</div> |
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</div> |
</div> |
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| Line 380: | Line 363: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==10== |
== 10 == |
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</div> |
</div> |
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<!--tenth page--> |
<!--tenth page--> |
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<span id="toc-w"></span> |
<span id="toc-w"></span> |
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<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left"> |
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left"> |
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<span style="color: #000000; font-size: 1.25em;">The |
<span style="color: #000000; font-size: 1.25em;">The 'W' Icon [[#toc-list|^]]</span> |
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The Wikipedia |
The Wikipedia 'W' icon is a distinctive graphic element |
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derived from the W of Wikipedia, set in the font Hoefler. |
derived from the W of Wikipedia, set in the font Hoefler. |
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The |
The 'W' is intended to evoke the Wikipedia brand in |
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applications where limited space, aesthetics, or other |
applications where limited space, aesthetics, or other |
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constraints prevent the use of the Wikipedia puzzle globe |
constraints prevent the use of the Wikipedia puzzle globe |
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<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==11== |
== 11 == |
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</div> |
</div> |
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<!-- 11 --> |
<!-- 11 --> |
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<span style="color: #000000; font-size: 1.25em;">The Wikimedia Foundation Mark [[#toc-list|^]]</span> |
<span style="color: #000000; font-size: 1.25em;">The Wikimedia Foundation Mark [[#toc-list|^]]</span> |
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Originally designed in 2005 by [[ |
Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark |
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that identifies the Wikimedia Foundation consists of a |
that identifies the Wikimedia Foundation consists of a |
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circular logo and a wordmark. The mark is intended to signify a |
circular logo and a wordmark. The mark is intended to signify a |
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<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==12== |
== 12 == |
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</div> |
</div> |
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<!-- 12 --> |
<!-- 12 --> |
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| Line 540: | Line 523: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==13== |
== 13 == |
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</div> |
</div> |
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<!--13--> |
<!--13--> |
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| Line 568: | Line 551: | ||
sentence at the footer of a page (or in a section reserved |
sentence at the footer of a page (or in a section reserved |
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for legal notices), or other prominent location, which |
for legal notices), or other prominent location, which |
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states: |
states: "Wikipedia and its associated marks are official |
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trademarks of the Wikimedia Foundation in the United |
trademarks of the Wikimedia Foundation in the United |
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States and other countries. These marks are being used |
States and other countries. These marks are being used |
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under license by the Wikimedia Foundation. [This project] |
under license by the Wikimedia Foundation. [This project] |
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is not endorsed by or affiliated with the Wikimedia Foundation. |
is not endorsed by or affiliated with the Wikimedia Foundation." In rare |
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circumstances, the registration mark may be omitted |
circumstances, the registration mark may be omitted |
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but only with the approval of the |
but only with the approval of the Foundation's legal |
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department. |
department. |
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<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==14== |
== 14 == |
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</div> |
</div> |
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<!-- 14--> |
<!-- 14--> |
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| Line 653: | Line 636: | ||
In cases where representation of Wikipedia is necessary |
In cases where representation of Wikipedia is necessary |
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at less than the minimum sizes, the Wikipedia |
at less than the minimum sizes, the Wikipedia 'W' |
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mark should be used. In cases where representation of |
mark should be used. In cases where representation of |
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Wikimedia or the Wikimedia Foundation is necessary, the |
Wikimedia or the Wikimedia Foundation is necessary, the |
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| Line 661: | Line 644: | ||
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left"> |
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;unified mark |
; unified mark |
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[[File:Wp globe diagram VIG 14.png|100px]] |
[[File:Wp globe diagram VIG 14.png|100px]] |
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| Line 669: | Line 652: | ||
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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;puzzle globe |
; puzzle globe |
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[[File:Wp globe diagram2 VIG 14.png|90px]] |
[[File:Wp globe diagram2 VIG 14.png|90px]] |
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| Line 680: | Line 663: | ||
;wordmark positive version |
; wordmark positive version |
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[[File:Wp wordmark diagram VIG 14.png|100px]] |
[[File:Wp wordmark diagram VIG 14.png|100px]] |
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| Line 690: | Line 673: | ||
;wordmark reversed version in frame |
; wordmark reversed version in frame |
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[[File:Wp reverse wordmark diagram VIG 14.png|100px]] |
[[File:Wp reverse wordmark diagram VIG 14.png|100px]] |
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| Line 702: | Line 685: | ||
;puzzle icon |
; puzzle icon |
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[[File:Wp puzzle diagram VIG 14.png|100px]] |
[[File:Wp puzzle diagram VIG 14.png|100px]] |
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| Line 712: | Line 695: | ||
;foundation mark |
; foundation mark |
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[[File:Wmf diagram VIG 14.png|125px]] |
[[File:Wmf diagram VIG 14.png|125px]] |
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| Line 723: | Line 706: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==15== |
== 15 == |
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</div> |
</div> |
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<!-- 15--> |
<!-- 15--> |
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| Line 747: | Line 730: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==16== |
== 16 == |
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<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left"> |
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left"> |
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| Line 777: | Line 760: | ||
{{clear}} |
{{clear}} |
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==17== |
== 17 == |
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</div> |
</div> |
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<!-- 17--> |
<!-- 17--> |
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| Line 832: | Line 815: | ||
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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For special situations, it is |
For special situations, it is permissible to reverse the wordmark from 75% black. |
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</div> |
</div> |
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</div> |
</div> |
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| Line 850: | Line 833: | ||
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em"> |
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em"> |
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[[File: |
[[File:Wikipedia wordmark.svg|center|150px]]</div> |
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</div> |
</div> |
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| Line 861: | Line 844: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==18== |
== 18 == |
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</div> |
</div> |
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<!-- 18--> |
<!-- 18--> |
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| Line 921: | Line 904: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==19== |
== 19 == |
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</div> |
</div> |
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<span id="toc-3dmodel"></span> |
<span id="toc-3dmodel"></span> |
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| Line 929: | Line 912: | ||
The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create 3D printed models for community outreach purposes, under the guidelines below: |
The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create 3D printed models for community outreach purposes, under the guidelines below: |
||
;Size and Format |
; Size and Format |
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*You may not use the 3D model to create new 2D renderings or animations. |
* You may not use the 3D model to create new 2D renderings or animations. |
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*If you need a 2D rendering, use [[ |
* If you need a 2D rendering, use [[Wikimedia official marks/About the official Marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]]. |
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*You may 3D print the globe in any size. |
* You may 3D print the globe in any size. |
||
*The model itself may not be altered, sliced, or rearranged. |
* The model itself may not be altered, sliced, or rearranged. |
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*There should be no additions to the globe, except that... |
* There should be no additions to the globe, except that... |
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**You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached. |
**You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached. |
||
**You may add a ring as a way to suspend the globe on a pendant or keychain. |
**You may add a ring as a way to suspend the globe on a pendant or keychain. |
||
;Colors |
; Colors |
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*Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters. |
* Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters. |
||
*Do not print the globe in black, colors, or colored metals. |
* Do not print the globe in black, colors, or colored metals. |
||
The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[trademark policy]]. |
The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[trademark policy|trademark policy]]. |
||
</div> |
</div> |
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<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right"> |
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| Line 950: | Line 933: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==20== |
== 20 == |
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</div> |
</div> |
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<!-- 20--> |
<!-- 20--> |
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| Line 996: | Line 979: | ||
<div class="visual-identity-guidelines__container"> |
<div class="visual-identity-guidelines__container"> |
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==21== |
== 21 == |
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</div> |
</div> |
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<!-- 21--> |
<!-- 21--> |
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| Line 1,005: | Line 988: | ||
These examples of co-branding indicate a general |
These examples of co-branding indicate a general |
||
approach to presenting our official marks alongside |
approach to presenting our official marks alongside |
||
those of other organizations. The general rule of |
those of other organizations. The general rule of 'equal |
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emphasis' should apply. Other official marks should |
|||
appear in the same proportion as the Wikimedia Foundation or |
appear in the same proportion as the Wikimedia Foundation or |
||
Wikipedia marks. When one |
Wikipedia marks. When one organization's marks |
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appear without color, then the Wikimedia Foundation or Wikipedia |
appear without color, then the Wikimedia Foundation or Wikipedia |
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marks should also not be in color. |
marks should also not be in color. |
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In situations where re-users are indicating Wikimedia |
In situations where re-users are indicating Wikimedia Foundation's |
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sponsorship of a project, and/or a grant or funding, |
sponsorship of a project, and/or a grant or funding, |
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only the Wikimedia Foundation mark should be |
only the Wikimedia Foundation mark should be |
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used. |
used. Wikipedia is a project of the Wikimedia |
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Foundation. |
Foundation. The Wikimedia Foundation is the |
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organization that may sponsor an initiative, provide |
organization that may sponsor an initiative, provide |
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a grant, or lend support to another organization or |
a grant, or lend support to another organization or |
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placement according to the principle of equal emphasis |
placement according to the principle of equal emphasis |
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[[File:Wikipedia's W.svg|120px]] [[File:Cc.logo.circle.svg|80px|link= |
[[File:Wikipedia's W.svg|120px]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/]] |
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<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em"> |
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em"> |
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[[File:Wp wordmark pos rgb.svg|175px]] |
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div> |
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<div style="background-color: yellow; padding: 2em"> |
<div style="background-color: yellow; padding: 2em"> |
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[[File:Wp wordmark rev rgb.svg|180px]] |
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div> |
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</div> |
</div> |
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{{clear}} |
{{clear}} |
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[[Category:Wikimedia visual identity]] |
[[Category:Wikimedia visual identity]] |
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[[Category:Maintained by Communications department]] |
[[Category:Maintained by Communications department]] |
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[[Category:Content not setup for translation]] |
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Latest revision as of 09:41, 3 April 2024
Identity guidelines
2
Why is it important to have guidelines?
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
3
The identity and its elements
4
About the Wikipedia identity ^
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as the unified mark.
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
You can read more about the history of the marks here,
Wikimedia official marks/About the official Marks
and at w:en:Wikipedia logos
5
The elements of our identity ^
Over time, we have expanded the elements that make up our visual identity.
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
unified mark
puzzle icon
W icon
--- puzzle globe
--- wordmark
--- descriptor
6
The unified mark ^
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
vertical version
horizontal version
construction of vertical version
construction of horizontal version
7
The puzzle globe ^
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
The hero version of the puzzle globe shows characters from 18 language sets:
Armenian
Khmer
Japanese (Katakana)
Ge'ez
Bengali
Greek
Latin
Arabic
Devanagari
Traditional Chinese
Cyrillic
Korean
Georgian
Kannada
Hebrew
Thai
Tibetan
Tamil
There is a full list of characters and languages reflected in the globe.
puzzle globe
puzzle globe on a saturated background
8
The Wikipedia Wordmark ^
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
wordmark
positive version
positive version in frame on saturated field
reversed version in frame
reversed version on low contrast field
construction of wordmark in frame
9
The Puzzle Icon ^
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
puzzle icon for affiliates
positive version on saturated background
10
The 'W' Icon ^
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
the 'W'
maximum size
.75in (20mm, 56px)
combined with various framing devices
11
The Wikimedia Foundation Mark ^
Originally designed in 2005 by Neolux, the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.
recommended vertical version
recommended horizontal version
construction
construction
examples of localization
example
12
Using the Wikipedia identity
13
Protecting our marks ^
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
Placement of legal attributes ^
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
Legal attributes of other Wikimedia projects
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
registered unified mark
registered puzzle globe
registered wordmarks
14
Minimum sizes ^
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the red/green/blue icon should be used.
- unified mark
minimum size
.75in (20mm, 56px)
- puzzle globe
minimum size
.625in (16mm, 45px)
- wordmark positive version
minimum size
.75in (20mm, 56px)
- wordmark reversed version in frame
minimum size
.75in (20mm, 56px)
- puzzle icon
minimum size
.75in (20mm, 56px)
- foundation mark
minimum size
.5in (12mm, 36px)
15
Clear space ^
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
16
Clear space, continued
17
Color values ^
The color palette of the Wikipedia identity is simple: black and shades of grey to white.
| CMYK | RGB | HEX | |
|---|---|---|---|
| black | 0/0/0/100 | 0/0/0 | 000000 |
| 75% | 0/0/0/75 | 99/100/102 | 636466 |
| 50% | 0/0/0/50 | 147/149/152 | 939598 |
| 25% | 0/0/0/75 | 199/200/202 | C7C8CA |
Black is the correct color for all versions of the wordmark.
In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.
For special situations, it is permissible to reverse the wordmark from 75% black.
Minimum value for reverse of the wordmark is 50% black.
On fields with a color value of 25% grey or lighter, the wordmark should appear in black.
18
Do not... ^
...alter the Wikipedia or related project identities nor any of their elements.
Different colors
Do not change the logo colors.
Different font
Do not substitute or alter the font of the wordmark beneath the globe.
Distortion
Do not distort or warp any of the identity elements.
Added element
Do not add decorative shapes or borders to the accepted mark.
Complex background
Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.
19
Use of the puzzle globe 3D model ^
The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create 3D printed models for community outreach purposes, under the guidelines below:
- Size and Format
- You may not use the 3D model to create new 2D renderings or animations.
- If you need a 2D rendering, use one of the ones provided.
- You may 3D print the globe in any size.
- The model itself may not be altered, sliced, or rearranged.
- There should be no additions to the globe, except that...
- You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.
- You may add a ring as a way to suspend the globe on a pendant or keychain.
- Colors
- Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.
- Do not print the globe in black, colors, or colored metals.
The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the trademark policy.
20
Wikipedia and Wikimedia Foundation co-branding ^
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
The marks must be featured on a white background and must bottom align.
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
placement according to principle of equal emphasis
21
Co-branding ^
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
placement according to the principle of equal emphasis
