Policy:Trademark policy: Difference between revisions

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<languages />{{DISPLAYTITLE:<translate><!--T:238--> Wikimedia Foundation Trademark Policy</translate>}}
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= <translate><!--T:238--> Wikimedia Foundation Trademark Policy</translate> =
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<div style="background: #{{Trademark/Color/Black}}; background: -webkit-gradient(linear, left top, left bottom, from(#{{Trademark/Color/Black}}), to(#FFFFFF)); background: -moz-linear-gradient(top, #{{Trademark/Color/Black}}, #FFFFFF); padding: 4px;">
<div style="background: #{{Trademark/Color/Black}}; background: -webkit-gradient(linear, left top, left bottom, from(#{{Trademark/Color/Black}}), to(#FFFFFF)); background: -moz-linear-gradient(top, #{{Trademark/Color/Black}}, #FFFFFF); padding: 4px;">
<div style="background: #FFFFFF; padding: 1.5em" class="mobile-padding-reset; mobile-margin-reset">
<div style="background: #FFFFFF; padding: 1.5em" class="mobile-padding-reset; mobile-margin-reset">
<span style="font-size: 2.5em"><translate><!--T:1--> '''Trademark policy'''</translate>
<span style="font-size: 2.5em"><translate><!--T:1--> '''Trademark policy'''</translate>
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The [[<tvar name=officialmarks>Special:MyLanguage/Wikimedia official marks</tvar>|Wikimedia marks]] represent free educational content developed through an open and collaborative process. [[<tvar name=tmprotectionlink>#FAQ-tmprotection</tvar>|Trademark protection]] reinforces the connection between the Wikimedia marks and the projects they represent. The protection serves to ensure that the marks are only used for activities that promote our [[<tvar name=missionstatement>Special:MyLanguage/Mission statement</tvar>|mission]].
The [[<tvar name="officialmarks">Special:MyLanguage/Wikimedia official marks</tvar>|Wikimedia marks]] represent free educational content developed through an open and collaborative process. [[<tvar name="tmprotectionlink">#FAQ-tmprotection</tvar>|Trademark protection]] reinforces the connection between the Wikimedia marks and the projects they represent. The protection serves to ensure that the marks are only used for activities that promote our [[<tvar name="missionstatement">Special:MyLanguage/Mission statement</tvar>|mission]].


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When readers see the [[<tvar name=wikipedialogo>c:File:Wikipedia-logo-v2.svg</tvar>|puzzle globe mark]] in the top left corner of a website that looks like Wikipedia, they should be confident that they are looking at neutral, notable, and high-quality content that is the result of the rigorous and transparent editing process on Wikipedia. Likewise, people should be able to rely on their impression of Wikimedia involvement when they see the [[<tvar name=wikimedialogo>c:File:Wikimedia-logo.svg</tvar>|Foundation mark]] or one of the Wikimedia logos on websites or products.
When readers see the [[<tvar name="wikipedialogo">:File:Wikipedia-logo-v2.svg</tvar>|puzzle globe mark]] in the top left corner of a website that looks like Wikipedia, they should be confident that they are looking at neutral, notable, and high-quality content that is the result of the rigorous and transparent editing process on Wikipedia. Likewise, people should be able to rely on their impression of Wikimedia involvement when they see the [[<tvar name="wikimedialogo">:File:Wikimedia-logo.svg</tvar>|Foundation mark]] or one of the Wikimedia logos on websites or products.


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To further make it easier for community members to use the marks, this policy introduces some creative trademark solutions. It allows community members to use the Wikimedia marks without a trademark license for Wikimedia community-focused events and outreach work. The policy further introduces a "[[<tvar name=wikilicenselink>#QuickLicense</tvar>|Quick License]]" for other common uses that community members can quickly fill out and email to us. It's really [[<tvar name=wikiwiki>wikt:wikiwiki</tvar>|wikiwiki]]!
To further make it easier for community members to use the marks, this policy introduces some creative trademark solutions. It allows community members to use the Wikimedia marks without a trademark license for Wikimedia community-focused events and outreach work. The policy further introduces a "[[<tvar name="wikilicenselink">#QuickLicense</tvar>|Quick License]]" for other common uses that community members can quickly fill out and email to us. It is really [[<tvar name="wikiwiki">:wikt:wikiwiki</tvar>|wikiwiki]]!
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'''<translate><!--T:16--> [[<tvar name=policypurpose>#trademark-purpose</tvar>|Read more about the purpose of our trademark policy here.]]</translate>'''
'''<translate><!--T:16--> [[<tvar name="policypurpose">#trademark-purpose</tvar>|Read more about the purpose of our trademark policy here.]]</translate>'''


</div><!--/PRESENTATION-->
</div><!--/PRESENTATION-->


== {{Anchor|policy-applyto|trademark-scope}}<span class="nomobile">[[File:TM license.svg|45px|link=]]</span> <translate><!--T:17--> 1 What does this policy apply to?</translate> ==
== {{anchor|policy-applyto}}{{anchor|trademark-scope}}<span class="nomobile">[[File:TM license.svg|45px|link=]]</span> <translate><!--T:17--> 1 What does this policy apply to?</translate> ==


{{Trademark/Section/Title/Start}}
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{{Trademark/Section/Start}}
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This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including [[<tvar name=nswordmarklink>#FAQ-nonstylizedwordmark</tvar>|non-stylized wordmarks]] and the [[<tvar name=tradedresslink>#FAQ-tradedress</tvar>|trade dress]] of each Wikimedia site. See also a [[<tvar name=officialmarks>Special:MyLanguage/Wikimedia trademarks</tvar>|non-exhaustive list of our trademarks]]. In this policy, we refer to them as the "Wikimedia marks" or just "marks."</translate>
This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including [[<tvar name="nswordmarklink">#FAQ-nonstylizedwordmark</tvar>|non-stylized wordmarks]] and the [[<tvar name="tradedresslink">#FAQ-tradedress</tvar>|trade dress]] of each Wikimedia site. See also a [[<tvar name="officialmarks">Special:MyLanguage/Wikimedia trademarks</tvar>|non-exhaustive list of our trademarks]]. In this policy, we refer to them as the "Wikimedia marks" or just "marks."</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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{{Trademark/Section/Start}}
{{Trademark/Section/Start}}
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This Policy applies whenever you want to use the Wikimedia marks. [[<tvar name=howtouselink>#policy-howtouse</tvar>|Section 2]] of this policy applies to all uses of the marks. Other sections apply only to uses that [[<tvar name=nopermissionlink>#policy-whenuseinstantly</tvar>|do not require separate permission]], uses that [[<tvar name=requirelicenselink>#policy-specialpermission</tvar>|require a trademark license]], or uses [[<tvar name=underagreement>#policy-wmorgs</tvar>|under agreements]] held by chapters, thematic organizations, and user groups that are recognized by the Wikimedia Foundation. If some term in your trademark license is inconsistent with this policy, you should follow the license terms.</translate>
This Policy applies whenever you want to use the Wikimedia marks. [[<tvar name="howtouselink">#policy-howtouse</tvar>|Section 2]] of this policy applies to all uses of the marks. Other sections apply only to uses that [[<tvar name="nopermissionlink">#policy-whenuseinstantly</tvar>|do not require separate permission]], uses that [[<tvar name="requirelicenselink">#policy-specialpermission</tvar>|require a trademark license]], or uses [[<tvar name="underagreement">#policy-wmorgs</tvar>|under agreements]] held by chapters, thematic organizations, and user groups that are recognized by the Wikimedia Foundation. If some term in your trademark license is inconsistent with this policy, you should follow the license terms.</translate>
{{Trademark/Section/End}}
{{Trademark/Section/End}}


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The members of the Wikimedia community share a common [[<tvar name=missionstatement>Special:MyLanguage/Mission statement</tvar>|mission]] of creating and distributing free educational content. They are the core of the [[<tvar name=movementlink>:m:Wikimedia movement</tvar>|Wikimedia movement]]. Accordingly, community members may freely use the [[<tvar name=communitylogo>c:File:Wikimedia Community Logo.svg</tvar>|Wikimedia Community logo]]. They are also [[<tvar name=onsiteslink>#policy-onwmsites</tvar>|free to use all Wikimedia marks on the Wikimedia sites]] and for [[<tvar name=comfocusedlink>#policy-communityfocused</tvar>|Wikimedia community-focused events]], as well as [[<tvar name=outreachlink>#policy-outreach</tvar>|outreach work]] without obtaining a trademark license. Community members can also easily fill out a [[<tvar name=Wikilicenselink>#QuickLicense</tvar>|Quick License]] for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that [[<tvar name=requirelicenselink>#policy-domains</tvar>|require an ordinary trademark license]].
The members of the Wikimedia community share a common [[<tvar name="missionstatement">Special:MyLanguage/Mission statement</tvar>|mission]] of creating and distributing free educational content. They are the core of the [[<tvar name="movementlink">:m:Wikimedia movement</tvar>|Wikimedia movement]]. Accordingly, community members may freely use the [[<tvar name="communitylogo">:File:Wikimedia Community Logo.svg</tvar>|Wikimedia Community logo]]. They are also [[<tvar name="onsiteslink">#policy-onwmsites</tvar>|free to use all Wikimedia marks on the Wikimedia sites]] and for [[<tvar name="comfocusedlink">#policy-communityfocused</tvar>|Wikimedia community-focused events]], as well as [[<tvar name="outreachlink">#policy-outreach</tvar>|outreach work]] without obtaining a trademark license. Community members can also easily fill out a [[<tvar name="Wikilicenselink">#QuickLicense</tvar>|Quick License]] for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that [[<tvar name="requirelicenselink">#policy-domains</tvar>|require an ordinary trademark license]].
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Chapters, user groups, and thematic organizations recognized by Wikimedia Foundation are called "movement organizations". They are independent from the Wikimedia Foundation and support and promote the Wikimedia sites. These groups enter into agreements with the Wikimedia Foundation, which allow them to use certain Wikimedia marks. Any use should primarily further Wikimedia's [[<tvar name=missionstatement>foundation:Mission statement</tvar>|mission]]. To use the marks beyond the specified scope of its agreement, an organization can ask for a separate trademark license or simply comply with this policy when the use does not require a license. An organization can, of course, always select its own names, logos, and domain names. It does not have to use our marks.</translate>
Chapters, user groups, and thematic organizations recognized by Wikimedia Foundation are called "movement organizations". They are independent from the Wikimedia Foundation and support and promote the Wikimedia sites. These groups enter into agreements with the Wikimedia Foundation, which allow them to use certain Wikimedia marks. Any use should primarily further Wikimedia's [[<tvar name="missionstatement">Mission statement</tvar>|mission]]. To use the marks beyond the specified scope of its agreement, an organization can ask for a separate trademark license or simply comply with this policy when the use does not require a license. An organization can, of course, always select its own names, logos, and domain names. It does not have to use our marks.</translate>


{{Trademark/FAQ/Button
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Wikimedia sites are so well-known that authors and script writers frequently want to portray them in books and movies. Similarly, other companies may want to reuse content from Wikimedia sites in web or mobile applications. In doing so, these individuals and companies may want to display our marks in movies, books, apps, or other media.
Wikimedia sites are so well known that authors and script writers frequently want to portray them in books and movies. Similarly, other companies may want to reuse content from Wikimedia sites in web or mobile applications. In doing so, these individuals and companies may want to display our marks in movies, books, apps, or other media.


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As long as users are not confused about the source of those works, this type of use can promote the Wikimedia sites and mission by expanding the reach of free knowledge and potentially recruiting new Wikimedia community members. But it is important that the Wikimedia marks are not misleadingly used to market others' products because that will confuse Wikimedia users. We therefore have to be careful when licensing the marks for these purposes. For example, when licensing the marks to an organization that has its own logo, we need to make sure that it does not display any Wikimedia mark more prominently than its own logo or name. It's helpful to always have a proper separation between the organization's name and logo and any Wikimedia mark. Users should clearly see that the organization's products or services are provided by that other organization rather than the Wikimedia Foundation. Such use is never allowed without a trademark license.
As long as users are not confused about the source of those works, this type of use can promote the Wikimedia sites and mission by expanding the reach of free knowledge and potentially recruiting new Wikimedia community members. But it is important that the Wikimedia marks are not misleadingly used to market others' products because that will confuse Wikimedia users. We therefore have to be careful when licensing the marks for these purposes. For example, when licensing the marks to an organization that has its own logo, we need to make sure that it does not display any Wikimedia mark more prominently than its own logo or name. It is helpful to always have a proper separation between the organization's name and logo and any Wikimedia mark. Users should clearly see that the organization's products or services are provided by that other organization rather than the Wikimedia Foundation. Such use is never allowed without a trademark license.
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{{Trademark/Section/Start}}
{{Trademark/Section/Start}}
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The Wikimedia marks should be used only for activities that promote our [[<tvar name=missionstatement>Special:MyLanguage/Mission statement</tvar>|mission]], which is to "empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."</translate>
The Wikimedia marks should be used only for activities that promote our [[<tvar name="missionstatement">Special:MyLanguage/Mission statement</tvar>|mission]], which is to "empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."</translate>


{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}
{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}


== {{Anchor|policy-howtouse|trademark-how}}<span class="nomobile">[[File:How to use icon.svg<!--change image-->|45px|link=]]</span><translate><!--T:36--> 2 How to use the Wikimedia marks</translate> ==
== {{Anchor|policy-howtouse}}{{Anchor|trademark-how}}<span class="nomobile">[[File:How to use icon.svg<!--change image-->|45px|link=]]</span><translate><!--T:36--> 2 How to use the Wikimedia marks</translate> ==


{{Trademark/Section/Start}}
{{Trademark/Section/Start}}


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Please follow the [[<tvar name=VIguidelines>Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]] whenever you use the marks whether [[<tvar name=withpermissionlink>#policy-specialpermission</tvar>|with]] or [[<tvar name=withoutpermlink>#policy-whenuseinstantly</tvar>|without]] a trademark license. Whenever you use the Wikimedia marks, please note the following:</translate>
Please follow the [[<tvar name="VIguidelines">Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]] whenever you use the marks whether [[<tvar name="withpermissionlink">#policy-specialpermission</tvar>|with]] or [[<tvar name="withoutpermlink">#policy-whenuseinstantly</tvar>|without]] a trademark license. Whenever you use the Wikimedia marks, please note the following:</translate>


{{Trademark/Section/End}}
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You may use the wordmarks as a proper name (e.g., "Wikidata is great") or as an adjective (e.g., "the Wikimedia sites are awesome"). This includes any of the [[<tvar name=wikipediaversions>:m:Wikipedia/Versions</tvar>|official translations and transliterations]] of the Wikimedia marks.
You may use the wordmarks as a proper name (e.g., "Wikidata is great") or as an adjective (e.g., "the Wikimedia sites are awesome"). This includes any of the [[<tvar name="wikipediaversions">:m:Wikipedia/Versions</tvar>|official translations and transliterations]] of the Wikimedia marks.


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On the Wikimedia sites, you may use the marks in any form. You may create [[<tvar name=logoremixes>c:Category:SVG MediaWiki logos</tvar>|remixes]] of the wordmarks and logos, abbreviate them, and add to them.
On the Wikimedia sites, you may use the marks in any form. You may create [[<tvar name="logoremixes">:c:Category:SVG MediaWiki logos</tvar>|remixes]] of the wordmarks and logos, abbreviate them, and add to them.


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"[Wikimedia Wordmark / name of logo as listed [[<tvar name=officialmarks>foundation:Wikimedia official marks</tvar>|here]]] is a trademark of the Wikimedia Foundation and is used with the permission of the Wikimedia Foundation. We are not endorsed by or affiliated with the Wikimedia Foundation."
"[Wikimedia Wordmark / name of logo as listed [[<tvar name="officialmarks">Wikimedia official marks</tvar>|here]]] is a trademark of the Wikimedia Foundation and is used with the permission of the Wikimedia Foundation. We are not endorsed by or affiliated with the Wikimedia Foundation."


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The notice should appear near the first use of a Wikimedia mark. One notice is enough if you display multiple marks, provided the notice refers to all of them. You do not need to display this notice if you are using the Community logo under [[<tvar name=section34link>#policy-communitylogo</tvar>|Section 3.4]].
The notice should appear near the first use of a Wikimedia mark. One notice is enough if you display multiple marks, provided the notice refers to all of them. You do not need to display this notice if you are using the Community logo under [[<tvar name="section34link">#policy-communitylogo</tvar>|Section 3.4]].


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If the mark will primarily appear on a mobile screen or another medium with limited visual space, you may instead use a trademark symbol (™) with the mark to show that it is a Wikimedia trademark. For size and location of the trademark symbol, please see the [[<tvar name=VIguidelines>Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]]. When you use a symbol due to limited space and there are additional pages to your material, please include the notice in the text of a prominent page (e.g., most mobile apps have an "about us" section and may display terms during installation).
If the mark will primarily appear on a mobile screen or another medium with limited visual space, you may instead use a trademark symbol (™) with the mark to show that it is a Wikimedia trademark. For size and location of the trademark symbol, please see the [[<tvar name="VIguidelines">Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]]. When you use a symbol due to limited space and there are additional pages to your material, please include the notice in the text of a prominent page (e.g., most mobile apps have an "about us" section and may display terms during installation).


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{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}
{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}


== {{Anchor|policy-whenuseinstantly|trademark-allowed}}<span class="nomobile">[[File:Allowed.svg<!--change image-->|45px|link=]]</span> <translate><!--T:48--> 3 When you may use the Wikimedia marks without asking us</translate> ==
== {{anchor|policy-whenuseinstantly}}{{anchor|trademark-allowed}}<span class="nomobile">[[File:Allowed.svg<!--change image-->|45px|link=]]</span> <translate><!--T:48--> 3 When you may use the Wikimedia marks without asking us</translate> ==


{{Trademark/Section/Title/Start}}
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You may use and [[<tvar name=logosremix>c:Category:SVG MediaWiki logos</tvar>|remix]] the Wikimedia marks on the Wikimedia sites as you please.</translate>
You may use and [[<tvar name="logosremix">:c:Category:SVG MediaWiki logos</tvar>|remix]] the Wikimedia marks on the Wikimedia sites as you please.</translate>


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You may use the trademarks for events that promote our mission and are intended to be predominantly attended by Wikimedia community members. These are events like hackathons, editor meetups, photographer excursions, and [[<tvar name=wikicons>:de:Wikipedia:WikiCon</tvar>|WikiCons]].
You may use the trademarks for events that promote our mission and are intended to be predominantly attended by Wikimedia community members. These are events like hackathons, editor meetups, photographer excursions, and [[<tvar name="wikicons">:de:Wikipedia:WikiCon</tvar>|WikiCons]].


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For example, you can put the Wikipedia puzzle globe logo on banners and posters at an [[<tvar name=editathon>:w:Wikipedia:How to run an edit-a-thon</tvar>|edit-a-thon]] you have organized.
For example, you can put the Wikipedia puzzle globe logo on banners and posters at an [[<tvar name="editathon">{{lwp|Wikipedia:How to run an edit-a-thon}}</tvar>|edit-a-thon]] you have organized.


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[[<tvar name=outeachglam>outreach:Special:MyLanguage/GLAM</tvar>|GLAM]] initiatives and photo contests require a Quick License under [[<tvar name=Wikilicenselink>#QuickLicense</tvar>|Section 4.1]].
[[<tvar name="outeachglam">outreach:Special:MyLanguage/GLAM</tvar>|GLAM]] initiatives and photo contests require a Quick License under [[<tvar name="Wikilicenselink">#QuickLicense</tvar>|Section 4.1]].


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You may use the marks consistent with our mission to educate people about the Wikimedia sites and to recruit new contributors, as long as you make it clear that you do not work for the Wikimedia Foundation. You can create educational material or banners to decorate a public fair stand or to publicize an [[<tvar name=editathonenwlink>:w:en:Wikipedia:How to run an edit-a-thon </tvar>|edit-a-thon]].
You may use the marks consistent with our mission to educate people about the Wikimedia sites and to recruit new contributors, as long as you make it clear that you do not work for the Wikimedia Foundation. You can create educational material or banners to decorate a public fair stand or to publicize an [[<tvar name="editathonenwlink">{{lwp|Wikipedia:How to run an edit-a-thon }}</tvar>|edit-a-thon]].


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The [[<tvar name=communitylogo>c:File:Wikimedia Community Logo.svg</tvar>|Wikimedia Community logo]] can be used freely. But you may not file trademark applications incorporating the logo. The Wikimedia community wants to ensure that the logo remains available for all to use.</translate>
The [[<tvar name="communitylogo">:File:Wikimedia Community Logo.svg</tvar>|Wikimedia Community logo]] can be used freely. But you may not file trademark applications incorporating the logo. The Wikimedia community wants to ensure that the logo remains available for all to use.</translate>


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<translate><!--T:75-->
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Wordmarks can sometimes have a primary meaning, in addition to representing a brand (like the words "[[<tvar name=applewiktionarylink>:wikt:apple</tvar>|apple]]" or "[[<tvar name=facebookwiktionarylink>:wikt:facebook</tvar>|facebook]]"). Our wordmarks were not real words before our projects were created. But we will interpret fair use broadly to include the use of our wordmarks when you clearly mean to talk about something other than the Wikimedia sites.</translate>
Wordmarks can sometimes have a primary meaning, in addition to representing a brand (like the words "[[<tvar name="applewiktionarylink">:wikt:apple</tvar>|apple]]" or "[[<tvar name="facebookwiktionarylink">:wikt:facebook</tvar>|facebook]]"). Our wordmarks were not real words before our projects were created. But we will interpret fair use broadly to include the use of our wordmarks when you clearly mean to talk about something other than the Wikimedia sites.</translate>


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You can use the non-stylized wordmarks (e.g., "Wikipedia") to describe:</translate>
You can use the non-stylized wordmarks (e.g., "Wikipedia") to describe:</translate>


* <translate><!--T:78--> A Wikimedia site or another aspect of the Wikimedia movement in a text (e.g., "I love reading about [[:w:en:Coal ball| coal balls]] on Wikipedia").</translate>
* <translate><!--T:78--> A Wikimedia site or another aspect of the Wikimedia movement in a text (e.g., "I love reading about [[{{lwp|Coal ball}}| coal balls]] on Wikipedia").</translate>
* <translate><!--T:79--> A derivative work of Wikimedia content in a way that is not misleading (e.g., "the encyclopedic content on this site is derived from Wikipedia").</translate>
* <translate><!--T:79--> A derivative work of Wikimedia content in a way that is not misleading (e.g., "the encyclopedic content on this site is derived from Wikipedia").</translate>


{{Anchor|policy-linkstous}}<translate><!--T:90-->
{{Anchor|policy-linkstous}}<translate><!--T:90-->
You may use all Wikimedia marks on your own website as a hyperlink to the Wikimedia sites. The use of logos in hyperlinks should follow the [[<tvar name=VIguidelinelink>Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]] (e.g., the marks may be resized, but not modified in any other way).</translate>
You may use all Wikimedia marks on your own website as a hyperlink to the Wikimedia sites. The use of logos in hyperlinks should follow the [[<tvar name="VIguidelinelink">Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]] (e.g., the marks may be resized, but not modified in any other way).</translate>


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{{Trademark/FAQ/Button
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<translate><!--T:84-->
<translate><!--T:84-->
You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under [[<tvar name=communitylogolink>#policy-communitylogo</tvar>|Section 3.4]].</translate>
You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under [[<tvar name="communitylogolink">#policy-communitylogo</tvar>|Section 3.4]].</translate>


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But please send us a request if you want to place a Wikimedia mark on the cover of your book, display a Wikimedia mark in a movie, or organize an event or presentation that could be interpreted to be endorsed by the Wikimedia Foundation. For more information, please see [[<tvar name=section4link>#policy-specialpermission</tvar>|Section 4]].
But please send us a request if you want to place a Wikimedia mark on the cover of your book, display a Wikimedia mark in a movie, or organize an event or presentation that could be interpreted to be endorsed by the Wikimedia Foundation. For more information, please see [[<tvar name="section4link">#policy-specialpermission</tvar>|Section 4]].


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<translate><!--T:92-->
<translate><!--T:92-->
You may create things with the marks for your own use. These can be [[<tvar name=Wikipediatshirtslink>c:Category:Wikipedia T-shirts</tvar>|t-shirts]], caps, desktop wallpapers, lanyards and even [[<tvar name=wikipediacakeslink>c:Category:Wikipedia cakes</tvar>|cakes]]! But please do not sell them, and make sure that your design follows the [[<tvar name=VIguidelineslink>Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]]. If you want to sell your branded stuff, you may request a license under [[<tvar name=section46link>#policy-commercialmerch</tvar>|Section 4.6]].</translate>
You may create things with the marks for your own use. These can be [[<tvar name="Wikipediatshirtslink">:c:Category:Wikipedia T-shirts</tvar>|t-shirts]], caps, desktop wallpapers, lanyards and even [[<tvar name="wikipediacakeslink">:c:Category:Wikipedia cakes</tvar>|cakes]]! But please do not sell them, and make sure that your design follows the [[<tvar name="VIguidelineslink">Special:MyLanguage/Visual identity guidelines</tvar>|Visual Identity Guidelines]]. If you want to sell your branded stuff, you may request a license under [[<tvar name="section46link">#policy-commercialmerch</tvar>|Section 4.6]].</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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<translate>
<translate>
<!--T:94-->
<!--T:94-->
All uses that are not allowed under [[<tvar name=section3link>#policy-whenuseinstantly</tvar>|Section 3]] or prohibited by [[<tvar name=section5link>#policy-mirrors</tvar>|Section 5]] of this policy require a trademark license. This section discusses only the most common uses that require a license.
All uses that are not allowed under [[<tvar name="section3link">#policy-whenuseinstantly</tvar>|Section 3]] or prohibited by [[<tvar name="section5link">#policy-mirrors</tvar>|Section 5]] of this policy require a trademark license. This section discusses only the most common uses that require a license.


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<translate><!--T:97-->
<translate><!--T:97-->
A Quick License is a simple trademark license for common community uses, like Wiki Loves Monuments and GLAM-Wiki initiatives. It is [[<tvar name=quicklicense>meta:Special:MyLanguage/Trademark policy/Quick License</tvar>|available on Meta-Wiki]]. You can start using the marks as stated in the Quick License as soon as you email a filled-in Quick License to <tvar name=trademarksemail>[mailto:trademarks@wikimedia.org trademarks@wikimedia.org]</tvar>. There is no need to wait for approval.</translate>
A Quick License is a simple trademark license for common community uses, like Wiki Loves Monuments and GLAM-Wiki initiatives. It is [[<tvar name="quicklicense">:m:Special:MyLanguage/Trademark policy/Quick License</tvar>|available on Meta-Wiki]]. You can start using the marks as stated in the Quick License as soon as you email a filled-in Quick License to <tvar name="trademarksemail">[mailto:trademarks@wikimedia.org trademarks@wikimedia.org]</tvar>. There is no need to wait for approval.</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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<translate><!--T:101-->
<translate><!--T:101-->
Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a [[<tvar name=licenselink>meta:Special:MyLanguage/Trademark policy/Quick License</tvar>|Quick License]] for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a [[<tvar name=wmorgspolicylink>#policy-wmorgs</tvar>|movement organization]], you may already have an agreement that covers photo contests.</translate>
Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a [[<tvar name="licenselink">:m:Special:MyLanguage/Trademark policy/Quick License</tvar>|Quick License]] for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a [[<tvar name="wmorgspolicylink">#policy-wmorgs</tvar>|movement organization]], you may already have an agreement that covers photo contests.</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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<translate>
<translate>
<!--T:103-->
<!--T:103-->
You may use the marks in a collaboration with someone outside of the Wikimedia movement with a [[<tvar name=licenselink>meta:Special:MyLanguage/Trademark/License/GLAM</tvar>|Quick License]]. This license applies to [[<tvar name=outeachglam>outreach:Special:MyLanguage/GLAM</tvar>|collaborations with parks, museums, libraries, and other cultural institutions]] to share their information with the world through the Wikimedia sites. If you are a [[<tvar name=wmorgspolicylink>#policy-wmorgs</tvar>|movement organization]], you may already have an agreement that covers GLAM-Wiki initiatives.
You may use the marks in a collaboration with someone outside of the Wikimedia movement with a [[<tvar name="licenselink">:m:Special:MyLanguage/Trademark/License/GLAM</tvar>|Quick License]]. This license applies to [[<tvar name="outeachglam">outreach:Special:MyLanguage/GLAM</tvar>|collaborations with parks, museums, libraries, and other cultural institutions]] to share their information with the world through the Wikimedia sites. If you are a [[<tvar name="wmorgspolicylink">#policy-wmorgs</tvar>|movement organization]], you may already have an agreement that covers GLAM-Wiki initiatives.


<!--T:104-->
<!--T:104-->
Some GLAM initiatives include [[<tvar name=wikipedianinresidence>:w:en:Wikipedia:GLAM/BM/Wikipedian in Residence</tvar>|Wikipedians in Residence]] – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a [[<tvar name=licenselink>meta:Special:MyLanguage/Trademark policy/Quick License</tvar>|Quick License]] to represent yourself as a Wikipedian in Residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.
Some GLAM initiatives include [[<tvar name="wikipedianinresidence">{{lwp|Wikipedia:GLAM/BM/Wikipedian in Residence}}</tvar>|Wikipedians in Residence]] – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a [[<tvar name="licenselink">:m:Special:MyLanguage/Trademark policy/Quick License</tvar>|Quick License]] to represent yourself as a Wikipedian in Residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.
</translate>
</translate>


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<translate><!--T:229-->
<translate><!--T:229-->
You need a trademark license if you want to use a Wikimedia mark in a publication, unless your use qualifies as [[<tvar name=fairusepolicylink>#policy-fairuse</tvar>|fair]] or [[<tvar name=nominativepolicylink>#policy-nominativeuse</tvar>|nominative use]] under U.S. trademark law or other applicable foreign laws.</translate>
You need a trademark license if you want to use a Wikimedia mark in a publication, unless your use qualifies as [[<tvar name="fairusepolicylink">#policy-fairuse</tvar>|fair]] or [[<tvar name="nominativepolicylink">#policy-nominativeuse</tvar>|nominative use]] under U.S. trademark law or other applicable foreign laws.</translate>


{{Hidden
{{Hidden
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You may make merchandise with the Wikimedia trademarks for commercial use, if:</translate>
You may make merchandise with the Wikimedia trademarks for commercial use, if:</translate>


* <translate><!--T:143--> You obtain a [[<tvar name=licenselink>meta:Trademark/Request a license form</tvar>|trademark license]] from the Wikimedia Foundation;</translate>
* <translate><!--T:143--> You obtain a [[<tvar name="licenselink">:m:Trademark/Request a license form</tvar>|trademark license]] from the Wikimedia Foundation;</translate>
* <translate><!--T:144--> You follow our Visual Identity Guidelines; and</translate>
* <translate><!--T:144--> You follow our Visual Identity Guidelines; and</translate>
* <translate><!--T:145--> You truthfully advertise to customers how much of the selling price, if any, will be donated to Wikimedia sites.</translate>
* <translate><!--T:145--> You truthfully advertise to customers how much of the selling price, if any, will be donated to Wikimedia sites.</translate>
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{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}
{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}


== {{Anchor|policy-prohibited|trademark-prohibited}}<span class="nomobile">[[File:Not allowed.svg<!--change image-->|45px|link=]]</span> <translate><!--T:146--> 5 Prohibited uses</translate> ==
== {{anchor|policy-prohibited}}{{anchor|trademark-prohibited}}<span class="nomobile">[[File:Not allowed.svg<!--change image-->|45px|link=]]</span> <translate><!--T:146--> 5 Prohibited uses</translate> ==


{{Trademark/Section/Title/Start}}
{{Trademark/Section/Title/Start}}
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<translate>
<translate>
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Please do not create a website that mimics the "look and feel" of a Wikimedia site. This especially applies to imitated Wikipedia articles. If you have a good reason to create a mimicking site, please contact us at <tvar name=trademarksemail>[mailto:trademarks@wikimedia.org trademarks@wikimedia.org]</tvar>.
Please do not create a website that mimics the "look and feel" of a Wikimedia site. This especially applies to imitated Wikipedia articles. If you have a good reason to create a mimicking site, please contact us at <tvar name="trademarksemail">[mailto:trademarks@wikimedia.org trademarks@wikimedia.org]</tvar>.


<!--T:149-->
<!--T:149-->
You do not need to contact us if you just want to use the [[<tvar name=mediawiki>:mw:MediaWiki</tvar>|MediaWiki software]] to create a wiki or if your mimicking site is clearly a [[<tvar name=parodylink>#policy-noncommercial</tvar>|parody]].
You do not need to contact us if you just want to use the [[<tvar name="mediawiki">:mw:MediaWiki</tvar>|MediaWiki software]] to create a wiki or if your mimicking site is clearly a [[<tvar name="parodylink">#policy-noncommercial</tvar>|parody]].


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<translate><!--T:152-->
<translate><!--T:152-->
You may use Wikimedia marks to link to Wikimedia sites only. Please refer to [[<tvar name=linkstouslink>#policy-linkstous</tvar>|Links to Wikimedia sites]] if you want to link to a Wikimedia site from your website.</translate>
You may use Wikimedia marks to link to Wikimedia sites only. Please refer to [[<tvar name="linkstouslink">#policy-linkstous</tvar>|Links to Wikimedia sites]] if you want to link to a Wikimedia site from your website.</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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<translate><!--T:154-->
<translate><!--T:154-->
When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that doesn't permit you to suggest such an endorsement.</translate>
When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that does not permit you to suggest such an endorsement.</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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<translate><!--T:157-->
<translate><!--T:157-->
Fighting trademark misuse is very important. We put a [[<tvar name=abuselink>#FAQ-reportingabuse</tvar>|lot of effort]] into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to <tvar name=trademarksemail><code>[mailto:legal-tm-vio@wikimedia.org legal-tm-vio@wikimedia.org]</code></tvar> or report it [[<tvar name=reportform>meta:Trademark/Report abuse</tvar>|here]]. We really appreciate your help!</translate>
Fighting trademark misuse is very important. We put a [[<tvar name="abuselink">#FAQ-reportingabuse</tvar>|lot of effort]] into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to <tvar name=trademarksemail><code>[mailto:legal-tm-vio@wikimedia.org legal-tm-vio@wikimedia.org]</code></tvar>. We really appreciate your help!</translate>


{{Trademark/FAQ/Button
{{Trademark/FAQ/Button
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{{Trademark/Section/End |line = no<!--this prevents the bottom line from showing up on the last section--> }}
{{Trademark/Section/End |line = no<!--this prevents the bottom line from showing up on the last section--> }}


== {{Anchor|policy-revision|trademark-revision}}<span class="nomobile">[[File:Revision of policy.svg<!--change image-->|45px|link=]]</span><translate><!--T:160--> 7 Revision and Translation of the trademark policy</translate> ==
== {{anchor|policy-revision}}{{anchor|trademark-revision}}<span class="nomobile">[[File:Revision of policy.svg<!--change image-->|45px|link=]]</span><translate><!--T:160--> 7 Revision and Translation of the trademark policy</translate> ==


{{Trademark/Section/Title/Start}}
{{Trademark/Section/Title/Start}}
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{{Trademark/Section/Start}}
{{Trademark/Section/Start}}


* <translate><!--T:162--> We will propose major changes to the community in three languages selected by us. We will give notice of the proposed revision on the Wikimedia sites and in an email to [<tvar name=wikimediaannounce>//lists.wikimedia.org/mailman/listinfo/wikimediaannounce-l</tvar> WikimediaAnnounce-L] or a similar mailing list. The community can then comment for at least 30 days.</translate>
* <translate><!--T:162--> We will propose major changes to the community in three languages selected by us. We will give notice of the proposed revision on the Wikimedia sites and in an email to [<tvar name="wikimediaannounce">//lists.wikimedia.org/mailman/listinfo/wikimediaannounce-l</tvar> WikimediaAnnounce-L] or a similar mailing list. The community can then comment for at least 30 days.</translate>
* <translate><!--T:163--> For minor changes or changes required by law, when possible we will provide three days' notice to [<tvar name=wikimediannounce>//lists.wikimedia.org/mailman/listinfo/wikimediaannounce-l</tvar> WikimediaAnnounce-L] or a similar mailing list. Minor changes include language fixes, administrative changes, or corrections of inaccurate statements.</translate>
* <translate><!--T:163--> For minor changes or changes required by law, when possible we will provide three days' notice to [<tvar name="wikimediannounce">//lists.wikimedia.org/mailman/listinfo/wikimediaannounce-l</tvar> WikimediaAnnounce-L] or a similar mailing list. Minor changes include language fixes, administrative changes, or corrections of inaccurate statements.</translate>
* <translate><!--T:164--> This section does not apply to the user-friendly summary, the FAQs, the purpose statement for the trademark policy, the trademark request form, and the violation reporting form. They are not part of this trademark policy and can always be revised without notice.</translate>
* <translate><!--T:164--> This section does not apply to the user-friendly summary, the FAQs, the purpose statement for the trademark policy, the trademark request form, and the violation reporting form. They are not part of this trademark policy and can always be revised without notice.</translate>


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{{Trademark/Section/Title/Start}}
{{Trademark/Section/Title/Start}}
=== {{Anchor|policy-translation|trademark-translation}}<translate><!--T:165--> 7.2 Translation of the trademark policy</translate> ===
=== {{Anchor|policy-translation}}{{Anchor|trademark-translation}}<translate><!--T:165--> 7.2 Translation of the trademark policy</translate> ===
{{Trademark/Section/Title/End}}
{{Trademark/Section/Title/End}}


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{{Trademark/Section/Title/Start}}
{{Trademark/Section/Title/Start}}
=== {{Anchor|policy-questions|trademark-questions}}<translate><!--T:167-->
=== {{Anchor|policy-questions}}{{Anchor|trademark-questions}}<translate><!--T:167-->
7.3 Questions</translate> ===
7.3 Questions</translate> ===
{{Trademark/Section/Title/End}}
{{Trademark/Section/Title/End}}
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<translate><!--T:168-->
<translate><!--T:168-->
Please do not hesitate to contact us at <tvar name=trademarksemail>[mailto:trademarks@wikimedia.org trademarks@wikimedia.org]</tvar> if you are not sure whether your use is in compliance with this policy or local trademark laws.</translate>
Please do not hesitate to contact us at <tvar name="trademarksemail">[mailto:trademarks@wikimedia.org trademarks@wikimedia.org]</tvar> if you are not sure whether your use is in compliance with this policy or local trademark laws.</translate>


{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}
{{Trademark/Section/End | line = no<!--this prevents the bottom line from showing up on the last section--> }}

Latest revision as of 07:20, 30 March 2024

May I use the Wikimedia marks?

This summary is not a legal document.

YES, please!

You have the right to use marks to:

This policy also allows you to use marks:

1. On the Wikimedia sites.

2. Outside the Wikimedia sites when you:

· Organize a Wikimedia community-focused event;
· Do outreach and recruit new editors; or
· Place marks on t-shirts, cakes, and other things without selling them.

Please always comply with the Visual Identity Guidelines.

YES, but first...

please sign a Quick License

for Wikimedia photo contests, and GLAM.

Sorry, NO.

Not for linking to non-Wikimedia sites, or

creating mimicking websites, or

otherwise misleading others.