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Revision as of 04:59, 12 April 2024
 | 此頁列出了一些有關維基媒體基金會商標政策的常見問題及回答。該問答並非維基媒體基金會商標政策的一部分。它連法律文件都不是，更不是法律意見。但我們確實希望這些信息對您有所幫助。 Please note that in the event of any differences in meaning or interpretation between the original English version of this content and a translation, the original English version takes precedence. |
維基媒體組織商標政策常見問題
這些常見問題不是商標政策的組成部分。它們也不是一份法律文件。但是我們希望它們能給你提供幫助。:)
0 商標政策簡介
0.1 什麼是商標保護(trademark protection)？
商標法(trademark law)保護着某一標誌(mark)所代表的某一成果（work，像是商品或服務）之間的連結關係。它意在保障用戶不致於混淆一項成果的來源。同時，用戶也把商標當做與某成果之間的連結，因此會對此標誌所提供的成果之知名度、品質、以及服務有相當程度的期待。因此，商標是項強而有力、極富價值的工具，它能夠使維基媒體基金會以及其社群成員的知名度具象化，也可被視為一種讓用戶能夠認識某一成果或商品或服務的「簡略表達(shorthand)」。
0.2 什麼是「維基媒體網站(Wikimedia sites)」？
維基媒體基金會運營很多自由軟件和自由內容站點，列表見此：我們的計劃。
1 本政策適用範圍？
1.1 什麼是「文字標誌(wordmark)」？
顧名思義，就是只由文字組成的商標，諸如「Wikipedia」或「Wikimedia」等計劃網站名。另外，這也包括任何官方譯名和轉寫（諸如「維基百科」）。
1.2 什麼是「非藝術化文字標誌(non-stylized wordmark)」？
非藝術化文字標誌就是「維基媒體」及其計劃的通用名稱，諸如「維基百科」、「維基詞典」等。相比之下，藝術化文字標誌就是在這些名字基礎上適當修改文字結構諸如字體。諸如「維基百科」文字標誌藝術化後就是
。無論文字標誌是否藝術化均屬於維基媒體基金會的商標。
1.3 什麼是「商用外觀(trade dress)」？
對我們而言，商用外觀意指網站或文章的設計符合網站或線上資料的來源。你可以把它看成某個網站「看起來和感覺起來的樣子」。比方說，維基百科條目的設計與外觀、或像是維基百科的首頁。任何維基媒體網站的商用外觀同時也屬於維基媒體基金會的商標。商標法也保護商用外觀。
1.5 為何運動組織不能任意地使用商標？
身為商標的法定持有者，我們需要掌控運動組織使用商標的方式以保護整個社群。你可以在這裏閱讀更多相關資料。
1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?
Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.
2 如何使用維基媒體商標
2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?
No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.
2.2 What if I clearly state that the products or services are provided by me?
對不起，您的商標、名字或公司名字一定要比維基商標大，而且必須適當地分隔開，因為不是每個人都會閱讀文字，可能有些人只會留意圖片。因此，我們必須確保您的產品或服務並非由維基媒體基金會提供。
2.3 你們說的「在維基媒體站點以外」是指什麼？
也就是不在維基媒體基金會控制的站點使用商標，例如：維基百科、維基共享資源、維基詞典、維基數據、維基語錄、維基教科書、維基文庫、維基物種、維基新聞、維基學院、維基導遊和元維基。回顧商標政策，維基媒雲端虛擬專用伺服器的標誌也被視為維基媒體站點標誌。另外，您可以在站外使用這些標誌用於編輯馬拉松。
2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?
Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.
2.5 我可以翻譯這些商標的文字麼？
您應該在維基媒體網站的框架下翻譯這些商標的文字。
2.6 Can I add graphic elements to, for example, celebrate a special event?
You can create remixes for special on-site purposes, but please do not change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.
2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?
Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.
2.8 我可以使用標誌的高清版麼？
是的！這裏請。
2.9 我在哪裏註釋商標提醒？
儘可能在顯眼的位置例如註腳。當有人閱讀您的文檔、訪問您的網站或觀看您的電影時應能較容易的找到。有幾個很好的例子：文檔（同一）頁面的底部、藏書票上、網頁頁腳和/或電影製作者清單後。
2.10 如果我認為我沒有足夠的位置註明提醒我應該怎麼辦？
不要擔心！如果您是想面向流動裝置或其他中小屏幕設備註明，您只需要在維基媒體商標後面加注商標符號（™）即可。
2.11 How should I refer to the trademark in the notice?
Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."
2.12 我如何使用多於一個標誌？
請確信所有標誌都有一個說明如下：
「維基數據名稱及標誌是維基媒體基金會的商標。」
2.13 什麼時候我不得不加入商標符號？
You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.
2.14 能否給一些正確使用商標的例子？
這裏有個例子：
「維基共享資源™是維基媒體基金會旗下收集自由版權的媒體文件，諸如圖像、聲音和電影剪輯，並面向全球廣泛傳播的計劃網站！」
2.15 我應該使用何種尺寸的商標？
When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.
2.16 但是我想把我的網頁設計得好看一點！我可不可以把商標縮小或放在其他地方？
Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.
2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?
You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.
3 不需詢問權限的維基媒體標誌使用
3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?
您可以在用戶頁、幫助頁和關於維基媒體或其計劃的頁面使用標誌。您也可以在郵件列表、IRC或用於維基媒體站點的工具使用標誌。以上使用需遵守使用條款。
3.2 哪些活動不是「重點放在社群的」？
An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!
3.5 您能否提供重點放在社群的活動的例子？
Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).
3.4 如果我的活動是重點放在社群的，我能使用哪些標誌？
First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.
3.5 您能否提供拓展工作使用的例子？
You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.
3.6 什麼是教育性資源？
Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.
3.7 What about representing the community in an institution?
You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.
3.8 這裏有維基媒體社群標誌？
是的！它在2008官方承認為元維基標誌。
3.9 合理使用是什麼意思？
除了美國商標法外，您還需留意您所在國家的版權法律，多數也規定了合理使用的情形。
3.10 您能否提供更多合理使用的例子？
This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.
3.11 您能否提供更多並非合理使用的例子？
- 使用維基媒體標誌宣傳您的書籍。
- 銷售帶有維基媒體基金會標誌的T恤。
- 創建您自己的百科全書並且使用了維基百科的球形拼圖。
- 使用維基媒體基金會標誌為無關計劃籌款。
- 在內容並非來自維基媒體站點情形下卻宣稱內容「來自維基百科，自由的百科全書」。
3.12 您能否提供更多主要使用的例子？
這裏有一些例子：
- 描述維基媒體站點：
- In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
- However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
- 真實準確地說明：
- 「維基百科是世界最大的在線百科全書，並且它也是數千個網站中唯一一個集結成千上萬志願者編輯的。」
- 「我在2009年加入維基百科成為一名編輯者」（在您的個人網站）。
- 描述衍生作品：
- 「來源：維基百科」
- 「本藝術作品基於來自維基共享資源的圖像創建。」
- 「以下內容由維基百科內容衍生而來。」
- 或者乾脆：「來自維基百科」或「至維基百科條目」（通過QR碼）
- 更多個別例子:
- Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.
3.13 我是否可以在新聞或漫畫雜誌或者電視新聞上使用標誌或截圖？
Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!
3.14 我是否可以在博客文章或者狀態更新站點包括標誌？
Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.
3.15 我能否在用戶名、頭像或聊天軟件表情中使用商標？
很遺憾，不。我們非常感謝您宣傳維基媒體站點。維基媒體社群為之感謝！然而，我們不希望人們認為您的言論就可以代表維基媒體基金會。您能夠繼續在用戶名、頭像或聊天軟件表情中使用社群標誌。
3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?
- Using the trademarks to discuss a scientific thesis in an academic paper.
- Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
- 使用標誌在美術作品中。
- Creating a parody for the purposes of conveying a political message.
- 撰寫一本關於維基百科條目的書籍。
3.12 您能否提供連接至維基媒體站點的例子？
是的，您可點此查看。
3.20 我可以銷售帶有這些標誌的周邊商品麼？
不，在未獲授權的情況下您不能這樣做。更多信息見此。
3.21 可以在其他場合使用原樣麼？
只要你是免費派發這些物品，可以。
3.22 那麼我在哪可以了解商業銷售的周邊產品？
最好是進入維基媒體商店 (Wikimedia shop)了解，這裏銷售的周邊商品都由官方授權。如果您希望銷售您自己的商品，請參見此處。
3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?
Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And do not worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it is not possible on items like cakes. For example, all these cakes are fine.
3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?
Yes! As long as the items are not sold to participants, it is okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.
3.25 Can I use high-resolution logos on commercial merchandise?
當然可以！雖然我們的舊版政策不允許這種做法，但是在新的政策中我們已經廢除了那條規例。
4 需要許可的特殊使用
4.1 如果我需要許可，我是不是要為此付費？
Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.
4.2 Do I need permission for every photo contest?
You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.
4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?
Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.
4.4 How can I use the marks as a Wikipedian in Residence?
The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.
4.5 Can you give an example of cybersquatting?
In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.
4.6 我可以在我的域名中出現維基媒體標誌麼？
Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.
4.7 Can I use a Wikimedia mark if I use a different top-level domain?
You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.
4.10 「公眾活動」是什麼？
A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.
4.10 What event uses require permission?
Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.
4.11 Are there any exceptions to when events require permission?
If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.
4.12 What is a "publication"?
Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.
4.13 我可以寫一本關於維基百科的書籍麼？
歡迎您這樣做！但您不應在未獲授權的情況下使用維基媒體標誌在書的封面上。這是因為我們不會認可未獲授權的書籍能夠代言基金會。使用文字標誌作為書的標題的一部分時同樣需要請求授權。
4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?
Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!
4.15 Does it make a difference if the book is being published by an educational publisher?
No, you will need permission as well, because even educational publishers are commercial entities.
4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?
If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.
4.17 Will I have to donate a portion of the retail price for commercial merchandise?
No. But you will have to tell your customers if you do not donate your profits.
4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?
Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."
4.19 Where should I state how much of my proceeds will be donated?
We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.
4.20 Do I need to mention donations to the Wikimedia Foundation if I do not donate anything at all?
Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you are doing fundraising for the Foundation.
5 禁止使用的情況
5.1 Can I make a fake Wikipedia article if it is intended as a joke?
There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.
5.2 How do I distinguish between a prohibited mimicking site and a parody site?
Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!
An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you do not want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!
5.3 How do I avoid mimicking Wikimedia sites when I use the MediaWiki software?
All wikis using MediaWiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.
Be sure to directly download the MediaWiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.
5.4 我可以在維基媒體站點的鏡像站點使用標誌連接麼？
不可以。維基媒體標誌只能在真實的維基媒體站點用於連接。我們願意重申，站點由維基媒體社群維護和管理。
另外，如果您希望架設一個維基媒體站點的鏡像站點，請尤其注意鏡像方針。
5.5 Can you give me some examples of misrepresentation with respect to the marks?
A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.
6 報告商標濫用
6.1 你們會如何打擊侵犯商標權的行為？
Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.
6.2 Who is responsible for enforcing Wikimedia's trademarks?
Trademark enforcement is currently handled by the Wikimedia Foundation legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.
6.3 What happens when you receive a report of a potential trademark infringement?
When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual "misuse" and it is a valid infringement of the trademark. In general, the standard of "misuse" in US law is whether the use of the trademark is "confusingly similar" to the Wikimedia Foundation's use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by the Wikimedia Foundation? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.
6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?
Please do not. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.
7 商標政策的修訂
7.1 Why can you just change the FAQ section?
The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.
7.2 What if I do not agree with the changes to the policy?
We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.
8 其他問題
8.1 什麼是「無效授權」？
Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.
8.2 什麼是視覺識別方針？
They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.
8.3 How do the Visual Identity Guidelines relate to the trademark policy?
The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.
8.4 我有更多問題如何提問？
如果您還有其他未在此列出的問題，請將其反饋至討論頁。我們將竭盡所能回答並放入本常見問題頁。