Legal:Wikimedia trademarks/Word mark creation

Wikipedia puzzle globe and wordmark localization guide

This page is a draft.

Page content may be incorrect or meaningless and has not been reviewed or approved by the Wikimedia Foundation.

This guide is intended for project volunteers who wish to construct localized versions of the new Wikipedia puzzle globe and wordmark combination, specifically to replace previous versions on all language editions of Wikipedia.

File:Wikipedia-logo-v2-en SVG.svg

The official English Wikipedia puzzle globe and wordmark

Following the introduction of the revised Wikipedia puzzle globe, the Foundation's usability team revisited the construction of localized versions of the Wikipedia wordmark (the stylized version of the word Wikipedia (with upper case W and A, and the tagline underneath the wordmark: "The free encyclopedia."

Together, the wordmark and puzzle globe form the most visible brand identifier for Wikipedia in all of our languages.

In order to facilitate localization of the wordmark across hundreds of different languages, including dozens of character set varieties, the usability team introduced the use of the open source typeface to replace the proprietary typeface Hoeffler for low-resolution, screen-based implementations of the Wikipedia wordmark. New customizations of the Wikipedia wordmark and puzzle globe can be stored on the Wikimedia Commons, where they will be permanently stored and used in the standard Wikipedia style sheet.

Volunteers and project contributors who wish to construct localized, non-English versions of the Wikipedia wordmark and puzzle globe can use this guide to construct localized versions of the Wikipedia puzzle globe and wordmark for use on different language editions of Wikipedia.

A full gallery of all variations of the Wikipedia wordmark, in both PNG and SVG formats can be found on the Wikimedia Commons.

Getting started

The current, official, SVG version of the English Wikipedia puzzle globe and wordmark can be used to construct localized versions of the mark.

• Wikipedia-logo-v2-en_SVG.svg (SVG format)

The official type face for creating localized versions of the Wikipedia wordmark is Linux Libertine.

• Linux Libertine, from linuxlibertine.org (files and licenses)

If LinuxLibertine does not support your language, a different OpenSource font has to be used. We recommend:

• Chinese: we suggest AR PL UMing
• Arabic: we suggest KACST Office
• Devanagari: we suggest Kalimati

You can use Inkscape, the opensource illustration software to create the new puzzle globe and wordmark file. You can also use commercial software, such as Adobe Illustrator.

Use the grid below to precisely position the localized variants of the Wikipedia workdmark and the 'Free encyclopedia' tagline underneath.

Wikipedia wordmark creation grid

Dimensions for the creation of the puzzle globe and wordmark are clearly marked on the accompanying grid.

• The W in the Wikipedia wordmark is a customized W character, known as the "stylized Wikipedia W." It is not a standard, LinLibertine W character.
• When a W appears as the first character of the Wikipedia wordmark, it must use the stylized Wikipedia W.
• Text should not appear outside of these dimensions or limits.
• The main WikipediA wordmark typeface height is 27pt in LinLibertine.
• The main tagline The free Encyclopedia text uses non italicized 13pt LinLibertine typeface.
• The first and last characters of the 'WikipediA' wordmark must use upper-case characters, when that option exists for your typeface.
• In all cases the typeface should appear as 100% black.