Engaging librarians (and others) through social technologies: A #1lib1ref think-piece

This campaign was more than an outreach effort: it helped us to explore new technologies that facilitate diverse communities to participate in Wikipedia. To support a clear call to action for librarians, we incorporated three social technologies to grow the campaign: social media, hashtags (both inside and outside of Wikipedia), and microcontributions. Together they helped us share an inviting and compelling story of collaboration between Wikipedia and libraries.

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