Understanding Wikimedia audiences in Japan to achieve knowledge equity


  • 15 minute online survey
  • Fieldwork dates: 17th-23th June 2022
  • Age 18+
  • 1,583 respondents
  • Sampled to be representative of the Japanese online population on age, gender

Key Insights

  • Overall, Wikipedia has relatively strong usage vs other info sources
  • Wikipedia has a youth issue in Japan
  • Wikipedia is a currently site for higher income Japanese
  • LGBTQ+ community positive, though can feel under-represented
  • Driving up engagement means more relevant and better quality & visual content

Usage and Awareness

  • Awareness is weakest amongst the younger population and LGBTQ
  • Almost half of the population have used Wikipedia in last six months, ahead of most other sources
  • Usage is most likely among higher income individuals, younger males least likely to access
  • Wikipedia may not have enough content on topics younger audiences prefer – video games & celebrities

Perception and Representation

  • There are no real difference on perceptions of representation on Wikipedia vs. Japanese media overall
  • Some feel there are too few articles relevant to low income and Burakumin ethnic group
  • More positive perceptions among high income earners, less positive among low income & young women
  • Wikipedia users want better quality articles and a more visual website


  • High income earners & younger women most interested in editing Wikipedia
  • Desire to share knowledge & feel part of something are biggest editing drivers
  • A perceived lack of skills is the biggest barrier to editing

Help us unlock the world’s knowledge.

As a nonprofit, Wikipedia and our related free knowledge projects are powered primarily through donations.

Donate now


Editors contribute to Wikimedia projects every month

68+ million

Media files on Wikimedia Commons

1+ billion

Unique devices access Wikimedia projects every month

Contact us

Questions about the Wikimedia Foundation or our projects? Get in touch with our team.

The Wikimedia Endowment welcomes Mayree Clark as its newest Board member 

The Wikimedia Endowment is delighted to welcome Mayree Clark as a new member of its Endowment Board. Mayree, a finance expert, will bring her extensive governance expertise to the Wikimedia Endowment, a nonprofit charitable organization providing a permanent safekeeping fund to support the Wikimedia projects in perpetuity.

Read more

Carta aberta para proteger a Wikipédia e outros projetos de interesse público no Pacto Digital Global

Uma nova carta aberta da Fundação Wikimedia, a organização sem fins lucrativos que opera a Wikipédia e outros projetos Wikimedia, e afiliadas do Movimento Wikimedia ao redor do mundo, apela aos Estados Membros da ONU para protegerem a Wikipédia e outros projetos de interesse público no futuro Pacto Digital Global.

Read more

Photo credits