Let’s say that you’re reading about the Andromeda Galaxy on Wikipedia. You learn that it will collide with Earth in a few billion years, but in the process of reading, you see an unfamiliar term and ask yourself: “What’s a spiral galaxy?” Before page previews, you would have needed to click the link, read the first few sentences, then navigate back to the original article.
If you're on or near a computer, go check out any Wikipedia article, then take your cursor and hover over a link. See what pops up? That's the page previews feature, which our developers built to give you a quick grasp of what's behind a link without leaving the topic you're there to read about.
“I found a single Wikipedia page with hover-over previews of additional articles,” Joseph Wooley wrote on Twitter, “and it’s changed my life.” Why? Readers interact with approximately 20% more topics in a given session by using page previews. We've given you the ability to learn more with fewer distractions.
Providing background context behind information, especially news, is becoming ever-more important in the age of the 24 hour news cycle. That's why The New York Times is experimenting with similar page previews, and we hope others will pick up the trend.