Leading with Wikipedia: A brand proposal for 2030
A few months ago, people across the world were asked “What is Wikimedia?” Almost no one answered correctly. But while “Wikimedia” may not be widely recognized outside our movement, there is a clear way to use our existing brands to better bring in the billions of people who have yet to join us in our….
How does the world see Wikimedia brands?
That’s what a recent global brand study sought to research as part of the Wikimedia movement’s planning towards our ambitious 2030 strategic goals. The study was led by Wolff Olins, an international brand consultancy, and directed by the Wikimedia Foundation’s Communications department. The results showed high support for Wikimedia’s mission and strong interest in contributing….